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Data mining is the powerful technique, which can be widely used for discovering the customers' behaviors as well as customer's preferences. As a result, it has been widely used in top level companies for evaluating their Customer Relationship Management (CRM) system today. In this study, a new K-means clustering method proposed to evaluate the cluster customers' profitability in telecommunication industry in Sri Lanka. Furthermore, RFM model mainly used as an input variable for K-means clustering and distortion curve used to identify optimal number of initial clusters. Based on the results, telecommunication customers' profitability in Sri Lanka mainly categorized into three levels.

Purpose The time series forecasting is an essential methodology which can be used for analysing time series data in order to extract meaningful statistics based on the information obtained from past and present. These modelling approaches are particularly complicated when the available resources are limited as well as anomalous. The purpose of this paper is to propose a new hybrid forecasting approach based on unbiased GM(1,1) and artificial neural network (UBGM_BPNN) to forecast time series patterns to predict future behaviours. The empirical investigation was conducted by using daily share prices in Colombo Stock Exchange, Sri Lanka. Design/methodology/approach The methodology of this study is running under three main phases as follows. In the first phase, traditional grey operational mechanisms, namely, GM(1,1), unbiased GM(1,1) and nonlinear grey Bernoulli model, are used. In the second phase, the new proposed hybrid approach, namely, UBGM_BPNN was implemented successfully for forecasting short-term predictions under high volatility. In the last stage, to pick out the most suitable model for forecasting with a limited number of observations, three model-accuracy standards were employed. They are mean absolute deviation, mean absolute percentage error and root-mean-square error. Findings The empirical results disclosed that the UNBG_BPNN model gives the minimum error accuracies in both training and testing stages. Furthermore, results indicated that UNBG_BPNN affords the best simulation result than other selected models. Practical implications The authors strongly believe that this study will provide significant contributions to domestic and international policy makers as well as government to open up a new direction to develop investments in the future. Originality/value The new proposed UBGM_BPNN hybrid forecasting methodology is better to handle incomplete, noisy, and uncertain data in both model building and ex post testing stages.

Abstract:The call center roster scheduling is one of the significant problem in the mobile telecommunication roster management systems today; especially, creates work plan and allocates working hours for the whole day under the three shifts creates big challenge for the administrators who responsible for creating roster time tables. As a result of assigning employees into roster timetables under the manual scheduling systems create this problem more complicated. This new proposed automated roster scheduling approach developed under the two stages. As an initially, Enhanced Greedy Optimization algorithm is implemented to optimize the hotline roster and compared with other optimization algorithms (Simulated Annealing and Genetic Algorithm). In the Second stage, client server based framework introduced to access and update roster timetables for administrators as well as employees with different access levels.

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