Women's entrepreneurship has been relevant for several years in the MENA region. It has been recognized as a lever for economic and social growth as well as a tool for job creation attracting more and more theorists and researchers from across the globe. In this particularly buoyant context, the goal of our research paper is to identify the factors influencing the motivation of women entrepreneurs in this region on the assumption that socio-cultural and individual factors are at the heart of women's entrepreneurship in the MENA region. The answers are supported through a qualitative study based on the empirical results of a survey of 45 innovative entrepreneurs from 10 different countries between 2017 and 2020 and based on an in-depth literature review.

A review of the contemporary literature on entrepreneurship suggests that, in general, entrepreneurship in the digital sphere is more or less different from " traditional " entrepreneurship. Nevertheless, faced with this assertion, the question that remains slightly discussed is to determine which are foremost the main variables that allow us to compare these two phenomena in order to be able to distinguish them? Based on an in-depth study of variables used in the literature to describe entrepreneurs and their businesses, this paper attempts to introduce a global conceptual model that opens new tracks research to compare, in an empirical way, digital entrepreneurship and traditional entrepreneurship. This framework takes into account three main elements: The entrepreneur profile, the entrepreneurial process and finally the measurement of the venture performance and outcomes. This work also provides useful informations on digital entrepreneurship while demonstrating that it is a complex and multifactorial phenomenon.

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