We fully agree with Hassink, Gong and Marques (this issue) that Anglophone economic geography confers dominant power. We also agree that this hegemony narrows the way in which we see non-Anglophone part of the world. We doubt, however, that a search for different traditions within non-Anglophone academia will actually yield something that could be used to form a counter-hegemon. Instead, we argue that it is location that matters, not language. The counter hegemon should be constructed, not through a plea for diversity in Anglo-American academia, but through the formation of academic communities in other international regions. We will illustrate this with some examples from South Korea and East Asia, areas with which the three authors of this commentary are especially familiar.As Hassink, Gong and Marques argue, different places have different research

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