The always connected, mobile consumer is closer to reality than ever before. Ericsson expects the world-wide number of mobile phones to exceed landline phones by 2002 and that there will be more mobile Internet subscribers than fixed Internet subscribers by 2003 (Ericsson Annual Report, 2000). The potential of advanced wireless networks far surpasses today's mobile extensions of PC and Internet applications. But these new applications are not yet clear. Leveraging competence in customer research and interaction design, the human-computer interaction (HCI) community is, therefore, in the perfect position to address a key need of this industry: new application discovery.

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The growth of the Internet, along with advanced interaction technologies such as speech recognition, wireless computing, and intelligent agents, is increasingly driving the strategies of computer and software corporations. Paradigm shifts in these developments significantly affect how design consultancies think about and carry out design. Designers face constant pressure to adapt to the changing types and needs of clients.

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