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Evaluation of conservation policies for agricultural genetic resources (AgGR) requires information on the use and non-use values of plant varieties and animal breeds, as well as on the preferences for in situ and ex situ conservation. We conducted a choice experiment to estimate citizens' willingness to pay (WTP) for AgGR conservation programmes in Finland, and used a latent class model to identify heterogeneity in preferences among respondent groups. The findings indicate that citizens have a high interest in the conservation of native breeds and varieties, but also reveal the presence of preference heterogeneity. Five respondent groups could be identified based on latent class modeling: one implying lexicographic preferences, two with reasoned choices, one indicating uncertain support and one with a preference for the current status of conservation. The results emphasize the importance of in situ conservation of native cattle breeds and plant varieties in developing conservation policies.

The protection of genetic resources in agriculture is an important aspect of biodiversity conservation. Knowledge of the value of genetic resources can contribute to determining the appropriate focus and extent of conservation. This study reviewed and summarised literature on the economic value of genetic resources using meta-analysis. Altogether, 22 studies were used to describe current knowledge on the value of genetic resources. Furthermore, 14 studies with 93 value observations were examined with a meta-regression model to identify variables that explain the willingness-to-pay (WTP) for or willingness-to-accept (WTA) loss of genetic resources. Grain genetic resources were ascribed lower value compared to animal genetic resources (AnGR) and agrobiodiversity, and the values of breeds or varieties and conservation programmes were higher than the value of individual attributes. Future research should address the gaps in knowledge that are relevant for policy-making. This particularly includes improving knowledge on the value of plant genetic resources (PGR), obtaining value estimates for maintaining genetic diversity in Europe and the United States, estimating the relative magnitude of use and non-use values and determining the value consumers place on genetic resources and diversity in agriculture. An extensive database with valuation literature on genetic resources that fulfils the requirements for benefit transfer is essential to utilise value information more efficiently in decision-making situations.

Markets for specialty products can help conserve rare native breeds and valuable animal genetic resources. This study examines the potential demand for Finnish indigenous cattle meat. The results suggest that Finncattle meat could have successful specialty markets, as 86% of respondents reported that they would like to buy it and about a quarter of respondents would be willing to pay a higher price for it than for conventional meat. The consumer segment with the highest probability of purchase and willingness to pay was particularly characterized by male gender, frequent consumption of meat and environmental concerns.

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