This paper presents the results of an internationally coordinated contingent valuation study on the benefits of reducing marine eutrophication in the Baltic Sea according to current policy targets. With over 10,500 respondents from the nine coastal states around the sea, we examine public willingness to pay (WTP) for reduced eutrophication and its determinants. There are considerable differences in mean WTP between countries, with Swedes being willing to pay the most and Latvians the least. The aggregate annual WTP is approximately €3600 million. In addition, we find that countries are heterogeneous in terms of the effects of income, attitudes and familiarity on WTP. Income elasticities of WTP are below 1 for all countries, ranging between 0.1 and 0.5. Attitudes and personal experience of eutrophication are important determinants of WTP, but the specific effects differ between countries. The findings can be used in economic analyses for the European Union (EU) Marine Strategy Framework Directive and to justify additional eutrophication reduction measures in the Baltic Sea.

The Baltic Sea provides benefits to all of the nine nations along its coastline, with some 85 million people living within the catchment area. Achieving improvements in water quality requires international cooperation. The likelihood of effective cooperation is known to depend on the distribution across countries of the benefits and costs of actions needed to improve water quality. In this paper, we estimate the benefits associated with recreational use of the Baltic Sea in current environmental conditions using a travel cost approach, based on data from a large, standardized survey of households in each of the 9 Baltic Sea states. Both the probability of engaging in recreation (participation) and the number of visits people make are modeled. A large variation in the number of trips and the extent of participation is found, along with large differences in current annual economic benefits from Baltic Sea recreation. The total annual recreation benefits are close to 15 billion EUR. Under a water quality improvement scenario, the proportional increases in benefits range from 7 to 18% of the current annual benefits across countries. Depending on how the costs of actions are distributed, this could imply difficulties in achieving more international cooperation to achieve such improvements.

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Sustainable stewardship of the marine environment necessitates a holistic approach encompassing all the relevant drivers, activities and pressures causing problems for the natural state of the system and their impact on human societies today and in the future. This article provides a framework as well as a decision support process and tool that could guide such an approach. In this process, identifying costs and benefits of mitigation is a first step in deciding on measures and enabling instruments, which has to be accompanied by analyses regarding distributional effects (i.e. who gains or loses) related to different targets and policy instruments. As there are risks of future irreversible regime shifts and even system collapses, the assessments have to be broadened to include scenarios on possible future developments as well as ethical considerations. In particular, a deeper sustainable management strategy may be needed to respond to possible future increases in the rate of environmental change, amongst growing evidence of external pressures, interactions and non-linear dynamics. This adaptive management strategy should focus on building the resilience required to cope with and adapt to change

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