This paper presents a novel approach to automatic generation of adequate distractors for a given questionanswer pair (QAP) generated from a given article to form an adequate multiple-choice question (MCQ). Our method is a combination of part-of-speech tagging, named-entity tagging, semantic-role labeling, regular expressions, domain knowledge bases, word embeddings, word edit distance, WordNet, and other algorithms. We use the US SAT (Scholastic Assessment Test) practice reading tests as a dataset to produce QAPs and generate three distractors for each QAP to form an MCQ. We show that, via experiments and evaluations by human judges, each MCQ has at least one adequate distractor and 84% of MCQs have three adequate distractors.
Purpose
Previous studies on consumer decision strategies have focused on the process or outcomes of decision-making using different decision strategies. Relatively little is known about the factors (especially decision makers’ characteristics) influencing the use of different decision strategies. This study examined the effects of power on consumer decision strategies and the underlying mechanisms.
Methods
Studies 1 (N = 128) and 2 (N = 130) examined multiple- and binary-option situations, respectively. Participants’ power was manipulated with a writing task and their consumer decision strategies were assessed through the selection tasks of restaurants and beach resorts. Study 3 (N = 326) further explored the mediator of approach-inhibition tendency and the moderator of gender in the relationship between power and consumer decision strategies. Participants’ chronic sense of power, approach-inhibition tendency, and purchasing strategies were measured using questionnaires.
Results
Powerful (vs powerless) individuals prefer to use a direct selection (vs exclusion) strategy, regardless of whether they face multiple or binary choices. An increased approach (vs inhibition) tendency explains why elevated power promotes the use of the direct selection strategy. Moreover, gender plays a moderating role. Specifically, the mediation effect of approach (vs inhibition) tendency on the relationship between power and the preference for the direct selection (vs exclusion) strategy is stronger for males than for females.
Conclusion
This study extends previous research on power and consumer decision strategies by clarifying that the effects of power on consumer decision strategies are primarily driven by high power (but not by low power). Furthermore, by examining the mediator of approach-inhibition tendency and the moderator of gender, this study promotes a deeper understanding of how power affects consumer decision strategies and for whom the effect is more salient. Besides, the present research has contributions to the approach-inhibition theory of power and the literature on gender differences in consumer behavior, and has practical implications for business marketing.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.