This paper aims to analyse the effects of the use of digital technologies on firms’ net sales and productivity. The technology adoption approach is applied in empirical research using data from the National Enterprise Survey in Peru. Using the OLS method on a sample of 2,970 firms from creative and manufacturing industries in Peru, the effects of digital technologies on net sales and productivity are determined. Findings indicate that there is a positive relationship. However, these relationships can be different depending on the type of digital technology, the size of the firm and the manager’s gender proportion. We found that most of these technologies are more commonly related to creative industries than manufacturing firms. These relationships have greater statistical significance to net sales in large companies within both types of industry. However, SMEs have greater statistical significance with respect to productivity in both types of industries. Lastly, given the positive effect on these relationships, we conclude by highlighting the importance of managers crafting their technology portfolio and digital capabilities properly and the need for further research to determine the performance of companies in the context of developing countries.

La fase temprana del proceso de innovación se caracteriza por presentar una alta incertidumbre, por lo que las empresas tienen que encontrar nuevas oportunidades de productos y definir su propuesta de valor. A pesar de que existe una amplia literatura que aborda la evaluación del proceso de innovación, aún son escasos los estudios que se centran en la evaluación de la fase temprana. Nuestros resultados evidencian que el uso de herramientas de apoyo para la gestión de la fase temprana del proceso de innovación tiene una influencia positiva sobre la innovación del producto. El análisis es llevado a cabo sobre la base de una triangulación metodológica secuencial, debido al pequeño tamaño de la muestra que es de 84 empresas innovadoras peruanas.