The purpose of this study is to analyze the influence of marketing communication variables and religiocity variables on customer loyalty. This study also analyzed the role of religiocity variables as mediator variables between marketing communication variables and loyalty variables.This research uses a quantitative approach. and interviews with five respondents to confirm quantitative research findings. Sampling was conducted in February 2022. The population in this study was the entire Karateka Dojo 37 Indonesia in Rawamangun, East Jakarta. The number of samples in this research was 75 respondents. This number of samples meets the conditions in the analysis using the SEM-PLS method.The results of this study prove that marketing communication has a positive and significant influence on customer loyalty. Meanwhile religiocity has no influence on customer loyalty. The results of interviews with five respondents revealed that the improper way of delivery led to a multi-interpretation of the religiocity aspect. The religiocity variable cannot act as a mediator variable between marketing communication and loyalty.This research contributed to the theory of customer retaining strategies, especially in karate organizations in Indonesia. This research also proves that in today's era of very fierce competition, the use of marketing communication is one of the most effective ways to maintain customer loyalty.

Islamic financial inclusion which only reaches 9.1% in Indonesia. Existing customer loyalty should have a positive impact on increasing Islamic financial inclusion because satisfied and loyal customers will share their stories and even recommend them to others. This study aims to identify and analyze the factors that influence the loyalty of sharia banking customers through the approach of The 4 Cs + C model which is a development of The 4 Cs Model and Compliance. Variable Compliance is included because of this research concerns on Islamic banking. The research method used in this study is Quantitative research, with sampling based on the purposive random sampling method. Sampling is only collected in DKI Jakarta with the criteria of being a customer or having used sharia banking services for a minimum of three years. The number of samples taken was 122 respondents, and from the results of the study found that the variable Consumer and Compliance significantly influence the variable Loyalty. While the other three variables namely Cost, Communication and Convenience do not significantly influence the variable Loyalty. Keywords: Loyalty, Consumer needs and wants, Compliance

The market share of Islamic banking in Indonesia has only reached 5.95% and there are still many people with disabilities, especially those who are Muslim, who have not used Islamic banking products in Indonesia.The purpose of this study is to determine what factors influence the intention or intention of people with disabilities to use Islamic banking products. This study is different from previous studies because it only focuses on persons with disabilities and the population drawn is persons with disabilities in Jabodetabek (Jakarta, Bogor, Depok, Tangerang and Bekasi).The research approach uses quantitative research by taking a sample of 126 respondents with disabilities in the Jabodetabek area. Sampling was carried out using purposive sampling during the period December 2020.From this research, the conclusion is that the factors attitude, reliogisity, knowledge and place have a positive and significant effect on intention. Keywords: Intention, Attitude, Reliogisity, Knowledge and Place

The quality of service and a wide selection of products contribute to customer loyalty. The purpose of this study: to analyze how the effect of a product, halal, brand, and satisfaction on customer loyalty BTS meal in the Greater Jakarta area; analyze the role of customer satisfaction as a mediator variable between brand, halal, and product on BTS meal customer loyalty in the Jabodetabek area.This study uses a quantitative approach. The study was held on 12-23 June 2021 with 100 student respondents in the Greater Jakarta area. Sampling by purposive sampling.The results of the study reveal that brands and products have a significant influence on customer loyalty. Meanwhile, customer satisfaction does not act as a mediator variable between brand, halal, and a product on customer loyalty.The influence of products and brands is very significant on customer loyalty to a product. To get, maintain and develop loyal customers, companies may continue to improve the quality of products and services, including being creative in creating new products that are in line with the times