This paper studies the technology and cloud platform of “cloud computing” in detail. Technically, this paper studies Map-Reduce, HDFS, and BigTable in cloud platform technology. Using the theoretical thinking of comprehensive advantages, the design ideas and principles of the smart tourism service model based on the network platform are proposed, and the overall architecture of the smart tourism service model based on the network platform is constructed according to the three dimensions of the tourist demand level, network platform development stage, and service resource aggregation and integration. The virtual network interaction platform is realized through Unity3D combined with Web3D technology, and the system interaction function is realized according to the communication principle of the front and back of the web page, including the fast switching of scenic spots, the selection of roaming methods, and the realization of navigation maps. In the user evaluation stage, usability and user satisfaction of the system were effectively measured by the SUS system usability scale and the heuristic experiment combined with Likert scale. The virtual reality system of smart tourist attractions based on somatosensory interaction integrates immersion, interactivity, gameplay, education, and dissemination. It can break the time and space barriers for the creation and experience of smart tourist attractions, improve the extremely cold experience environment of smart tourist attractions, increase the display and publicity dimensions of smart tourist attractions, change the situation of one-way passive reception of traditional smart tourist attractions, and improve the interaction and interaction of tourists. It also provides new teaching and design methods for creators of smart tourism scenic spots, which is conducive to the promotion of teaching in smart tourism scenic spots. It enhances the importance of ice and snow culture in the ice and snow industry, changes the traditional business model of ice and snow scenic spots, and uses modern technology to make up for the cultural development defects of smart tourism scenic spots. The digital sustainable development construction of smart tourism scenic spots provides new ideas.

In this study, aiming at the huge amount of information in the tourism field, the pressure of ecological environment, and tedious personalized route planning, an ecotourism personalized route planning system based on the ecological footprint model is designed. In order to recommend routes that meet the time limit and the starting and ending points of the user’s choice, the tourist route recommendation problem is studied as a directional problem on the basis of comprehensively considering the popularity of scenic spots and the user’s interest preferences as the scenic spots score. The scenic spot scoring strategy is scenic spot scoring, and the iterative local search strategy is used to plan tourist routes according to the optimization goal with the largest route score, and improve the real tourist routes, food, and accommodation strategies. On the basis of launched tourist routes, they recommend tourists’ favorite food and accommodation. The model finally completes the fine arrangement of scenic spots, food, and accommodation in the whole tourist route. The system test results show that the system has obvious advantages in personalized path planning effect, excellent user feedback effect, and certain application value.