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Nature-based tourism has been widely addressed, yet research on nature-based science tourism, founded on science, scientific knowledge, and/or engagement in scientific research, is still scarce. Drawing on tourist motivation, nature-based tourism, special interest tourism, and science tourism, a novel theoretical conceptualization of nature-based science tourism was developed. The framework identified three categories of science tourism with intensifying levels of tourists' interest in scientific knowledge and tourist engagement: tourism based on scientific knowledge, tourism with scientific adventure or volunteering, and scientific research tourism. In the empirical part, the framework was applied to Seili Island, Finland, and tourist motivation to nature-based science tourism was examined through a survey (n ¼ 518). According to the results, tourists were interested in science and nature-based science tourism products, especially guided tours involving scientific interpretation, but also in intensive scientific excursions. Learning was a dominant motivation, but enjoying nature and escape and relaxation were also significant. When moving from guided tours to more intensive scientific excursions, motivations diversified; besides learning, other tourist motivations also need to be addressed in developing nature-based science tourism experiences. The study contributes to nature-based tourism and underresearched science tourism literature and provides practical implications for developing nature-based tourism.

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This review examines the potential of universities to advance environmental sustainability through nature-based science tourism, in which scientists are actively involved in co-creating nature-based tourism experiences. We first justify the review by presenting the current changes facing academia, namely the pressure to increase societal effectiveness, science democratization, and environmental sustainability. Then, we define science tourism and address the role of science and scientists in nature-based tourism. Finally, we evaluate the potential of nature-based science tourism to affect tourists’ environmental knowledge, attitudes and behavior. Based on previous literature, we suggest that universities and scientists, who have the knowledge about environmental sustainability, biodiversity crisis, and climate change, could have a more significant role in providing nature-based tourism experiences and shaping tourists’ attitudes and behavior regarding environmental sustainability. In line with recent discussions on science dissemination, this requires not only providing scientific knowledge to large audiences but also active scientific engagement and interaction with tourists.