The current “State of Jefferson” movement is comprised of residents of a large rural region encompassing much of Northern California and Southern Oregon, where many inhabitants claim the right to statehood. Since its origins in 1941, the State of Jefferson remains an obscure movement for most scholars and is simply labeled a regionalist movement. While Jefferson possesses every factor of a secession movement, including economic and socio-political variables, the complexity of its ideology and identity has not been studied. This study aimed to answer the question, “How do those who claim to represent the State of Jefferson secession movement describe Jeffersonian identity and characterize the ideology of the movement? Under the guidance of framing theory, which states that “media, as well as individuals, frame issues according to their own views and values” (M’Bareck 9), a content analysis of ten Facebook accounts was used to provide unfiltered and authentic rhetoric espoused by the movement. Results indicated that the movement is driven by agrarianism, possesses conservative, yet libertarian values, and embraces an ideology of Jeffersonianism reflected in the name of the state. While remaining closely tied to their ideology, Jeffersonian self-identification is also rooted in the rural nature of the region in which they reside.