Purpose This paper aims to investigate the influence of Islamic marketing ethics and convergence marketing on competitive advantage and bank performance. Design/methodology/approach This study is based on a survey of 204 Indonesian branch managers from the Islamic banking industry. Results were produced with the partial least square approach. Findings Results revealed that Islamic marketing ethics and convergence marketing have sufficient confidence to have significant influences on competitive advantage, producing a positive association with a competitive advantage. However, Islamic marketing ethics and convergence marketing did not influence bank performance directly. Competitive advantage positively mediated the relationship. Furthermore, organizational digital literacy did not moderate the relationship between convergence marketing and bank performance. Research limitations/implications This study contributes to the conceptualization of convergence marketing and the identification of its effects on competitive advantage and bank performance. The identification of convergence marketing in this dissertation contains dimensions of mobile, security, foreign currency, holistic and interactivity as different aspects from the steps of Islamic banks to digitize their services to the internet in a single application. The results also indicate that convergence marketing does not have a direct effect on bank performance but has an indirect effect through competitive advantage. Convergence marketing must first create a bank advantage over its competitors to have a good effect on bank performance. Practical implications This study offers many opportunities for Islamic bank marketers to improve performance. Many Islamic banks currently do not implement Islamic marketing ethics consistently and thoroughly. The results of this study encourage Islamic banks by showing that the more intensive and consistent they are in implementing Islamic marketing ethics, the better their competitive advantage and the higher the performance. This effort can be done in various ways, such as offering tariffs/ratios of services transparently to customers, not exaggerating the benefits of the products offered to distort customer expectations, building brands that can strengthen customer confidence in Islamic banks and only offering products and services with high-quality standards. Limitation and future research This study uses a sample of Islamic banking so that it is still limited to certain types of banks. Future research needs to conduct model testing in different contexts such as conventional banking. In addition, further research needs to use the capabilities or capabilities of bank IT as a moderator in the effect of convergence marketing on bank performance. Future research also needs to control for more variables and use a scale that is more complex than the binary scale (for example, the percentage of share ownership or territory in the scope of the province or district/city). Originality/value This research views the Islamic bank competitiveness through the lenses of Islamic ethical theory and convergence marketing theory.

Penelitian ini bertujuan untuk membuktikan pengaruh spiritual leadership terhadap komitmen organisasional karyawan. Hal ini didasari karena adanya perbedaan antara teori dengan penelitian empiris yang dilakukan. Maka, penelitian ini melakukan uji model teori spiritual leadership yang terdiri dari dimensi-dimensi altruisme, visi, dan harapan/keyakinan melalui calling dan membership terhadap komitmen organisasional karyawan dengan mengambil studi penelitian  di Kota Padang, tepatnya di toko Sari Anggrek. Penelitian ini adalah penelitian cross section dengan asumsi Toko Sari Anggrek Padang adalah toko yang sudah menerapkan konsep spiritual leadership. Sampel penelitian diambil dengan menggunakan teknik total sampling yaitu dengan menyurvei seluruh karyawan Toko Sari Anggrek sebanyak 60 orang. Pengujian hipotesis dilakukan dengan menggunakan program SmartPLS3. Hasil penelitian menunjukkan bahwa spiritual leadership berpengaruh signifikan dan positif terhadap komitmen organisasional karyawan Toko Sari Anggrek, Padang.

This research aims to analyze the effect of Green innovation on the competitive advantage of the West Sumatera-Indonesia creative industries. The sample is 213 creative industry business managers in West Sumatera-Indonesia. The sampling technique uses a sampling area, the samples obtained are allocated proportionally in potential areas of creative industry businesses include: Sawah Lunto Sijunjung district, Tanah Datar, 50 Kota, Agam, Bukittinggi, Padang, Padang Panjang, and Pariaman. The research method is a survey and the data collection techniques using a questionnaire. Data analysis technique is simple regression. The result shows that green innovation has a positive and significant effect on the competitive advantage of the West Sumatera-Indonesia creative industries.

Competition between conventional banks and Islamic banks in Indonesia places Islamic banks as the second choice, even though this country is a country with the largest Muslim population in the world. The government argues that this is due to the inability to reach the market, weak risk management, and low quality of technology. Whether this statement is true or not has not been scientifically explored. These three problems can be covered in the concept of Islamic marketing ethics, entrepreneurial marketing, and convergence marketing. This study examines how these three variables influence the competitive advantage of 204 branches of nine Islamic commercial banks in Indonesia and how the impact of these competitive advantages on bank performance. The structural equation model is used to examine the indirect effect of Islamic marketing ethics, entrepreneurial marketing, and convergence marketing on sharia bank performance through competitive advantage. The results indicate that these three variables have a significant effect on the competitive advantage of Islamic banks and competitive advantage mediates the effect of these three variables on sharia bank performance.