Aim: To determine the correlation between price discount and customer retention in the Nigerian pay television sector particularly in Ekiti State, Nigeria.  Study Design: Descriptive survey research design was used for the study. Place and Duration of Study: Ekiti State, Nigeria between February and November, 2019. Methods: Multi-stage sampling technique was adopted to select the 390 subscribers of pay television in Ekiti State namely Startimes, Dstv and Gotv who are respondents of the study. Primary data used for the study were collected through a well-structured questionnaire and were analysed using percentages, frequency table and multiple regressions. Results: Findings from the study revealed that provision of price discount had a significant positive effect on retention of customers of pay television in Nigeria. Also the study revealed that reduction in subscription fees at interval has a positive effect on customer continuous patronage of the pay television service provider. Conclusion: The study concluded that increased sales promotion led to increased customer retention in the pay television sector in Nigeria. It recommended that pay television service providers should give more of price discounting and free to view stations to customers with a view to attracting potential customers and retaining the existing ones.

The study investigated effect of website quality of banks on customer repatronage and determined the relationship between website quality and banks’ recommendation with a view to determine the correlation between banks’ website quality and retention of customers especially the small business owners in Ekiti State, Nigeria. Multi-stage sampling technique was adopted for the study. Primary data used for the study were collected through the use of structured questionnaire and were analysed using descriptive statistics, Chi-square and Pearson Product Moment Correlation. Findings from the study showed that provisions of understandable information, easy to navigate, quick response, dependable services, paying special attention to online customers, completion of most transaction online, convenient of payment are the major website quality factors influencing customer repatronage and recommendation. The study concluded that a significant positive relationship exists between banks’ website quality and customer retention. Thus, increased website quality of banks led to increased customer retention. It recommended a continuous improvement on banks’ provision of precise information and online transaction with a view to remain competitive and profitable. Keywords: Website quality, Service quality, customer retention and Recommendation

Aims: To identify perceived product attributes influencing consumer purchase intention; determine the relationship between shopping experience and consumer purchase intention and examine the influence of product understanding on consumption of traditional textiles in Nigeria textiles industry. Study Design:  Descriptive survey research design was used for the study. Place and Duration of Study: Itoku and Asero Adire International market, Abeokuta, Ogun State, Nigeria between September and October, 2018. Methodology: The population of the study comprises all the customers of traditionally made textiles in Itoku and Asero Adire International market from which 158 respondents were selected through purposive sampling technique. Only 127 questionnaires that were correctly filled were used for the study. Data collected were analyzed using descriptive statistics, confirmatory factor analysis and multiple regression model. Results: Findings from the study showed that textile quality, accessibility (shopping convenience), acceptability, price, packaging, texture, availability and designs with Eigen values of .615, .692, .777, .673, .614, .679, .659, and .620 respectively were the product attributes influencing consumer purchase intention. Furthermore, results showed that consumer shopping experience (R2=0.304; P=.001) and product understanding (R2=0.355; P=.000) were positively correlated with consumer purchase intention. Conclusion: The study concluded that made-in-Nigeria traditional textile’s attributes, shopping experience and understanding of the product are major determinants of consumers purchase intentions in the textile industry in Nigeria.

The study examined the influence of service quality on preference for mobile telecommunication (GSM) service providers among students of tertiary institutions in Lagos State. Specifically, the study determined the influence of service assurance on preference for GSM service provider and assessed the influence of service empathy on preference for GSM service providers among students of tertiary institutions in Lagos State. Findings from the study revealed that service assurance positively and significantly influenced preference for mobile telecommunication (GSM) service providers among students of tertiary institutions (Adj. R2 = .008, F (8,1051) = 2.110, p <.05). Also, findings from the study indicated that empathy positively and significantly influenced preference for mobile telecommunication (GSM) service providers among students of tertiary institutions (Adj. R2 = .008, F (8, 1051) = 2.110, p <.05). The study concluded that increased service quality led to increased preference for GSM service providers among students of tertiary institutions in Lagos State. Thus, an increase in service quality led to an increase in preference for GSM service providers among students of tertiary institutions in Lagos State. Therefore GSM service providers should improve on service assurance and service empathy to enhance consumers’ preference. Keywords: Service quality, customer preference, assurance, empathy, telecommunication