This article examines how the print media in Kenya reported road traffic accidents (RTAs). Using the priming theory, the article sought to identify the patterns of reporting and issues arising from such reporting of RTAs in the print media in Kenya. This is because the cost of RTAs in Kenya to the economy is estimated at Ksh. 14 billion per year. The study was a content analysis of two leading newspapers in Kenya-Daily Nation and the Standard newspapers. Data were collected using an analysis of the stories contained in the leading newspapers that related to RTAs. The content of 251 articles on RTAs was reviewed. A thematic analysis was done on the data which was then presented using simple tabular comparison of means, graphs, charts, and text. It was found that the newspapers play a significant role in passing on RTA information to the public, although a lot still needs to be done to address an obvious gap. Print media should improve its reportage of RTAs, the way it reports and primes it, and the amount of space allocated to stories on RTAs. Therefore, more space needs to be allocated to road safety issues even as all stakeholders should be encouraged to share information and opinions regarding road safety through the media. Information on RTAs and associated issues need to be published in prime pages regularly and not only when reporting on road crashes.
This paper focuses on the contribution of a community radio (Serian Radio) to community empowerment of women among pastoralist communities in Northern Kenya. A multi-stage sampling technique was used to select 4 divisions for the study. Data was gathered to determine the extent to which women participate in Serian FM programmes, productions that address the various issues facing Samburu women and the challenges faced by Serian FM in addressing various issues facing Samburu women. The paper established that Serian radio has worked to improve awareness and knowledge to solutions of community challenges and women issues in particular. The station has proved to be appropriate medium that has facilitated an interface It is recommended that regular feedback from the listening public is essential in identifying listeners' preferences and the taste of various listeners segments (youth, women, men, aged, etc) and to avoid politics and religion.
This paper is an investigation into the role of the print media in combating the HIV epidemic in Kenya. A critical analysis of how this information is covered is necessary to determine whether there is need for change of style in the presentation of this information . This is so because till date, there exists a gap in literature on how preventive knowledge on HIV is presented in the Kenyan print media. The data for this paper was gathered using both quantitative and qualitative designs. The paper relied mainly on the content analysis methodology in which the Daily Nation newspapers were searched for articles on HIV. The Daily Nation was purposively studied for this paper because it has the largest selling publication with the highest circulation and therefore, can adequately represent Kenya’s newspapers. All the issues of the year 2010 were purposively studied and this yielded a total of 365 copies for this paper. Findings of this paper indicate that the print media in Kenya lack consistency in the coverage of HIV issues. They also lack a clear editorial policy on the coverage of the epidemic that could guide in a sustained and effective method of coverage of the epidemic. Prominence of the HIV articles, which is a very crucial aspect in coverage, is also found to be lacking. This paper recommends that the print media should focus on consistency in their coverage… It is The print media should involve the general public, including people living with HIV in the discussion of the epidemic.
This paper examines the role of the media in portraying infrastructure projects in Kenya. The paper analyses print media and more specifically the main newspapers in Kenya- The Nation newspapers and The Standard newspapers published in a period of one calendar year; between January 1st 2014 and December 31st 2014.To establish which stories fall into infrastructure and related categories, the researchers identified keywords that were found in the story. These were transport, power, building and construction, telecommunication and water and sanitation. In order to understand how The Nation and The Standard newspapers primed infrastructure information. The paper looked at article placement, type of story, tone, article size, theme of article, focus, function and article prominence. It also looked at captions and graphics use. The research found that both newspapers had most of articles on infrastructure published in the inner pages leaving prime pages for other news, especially politics. Major infrastructure stories found their space on the cover page only when the President made a public address especially during Kenya’s public holidays. The study also found out that that infrastructure theme that was mostly covered was transport even as most of issues came from the government and the media only reported events as they unfolded-reactive reporting. In-depth analysis of infrastructure issues was not given emphasis. The reporters tended to only answer the elements of news; the 5Ws and H only. The impacts of the stories were not stressed nor were there investigative pieces on the subject. More space of prominence needs to be allocated to infrastructural development issues.
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