Digitalization is transforming governments across the globe. At the national level, down to regional and multiple departments in the public institutions, unprecedented change is occurring exponentially as a result of massive digitalization. Digitalization is compelling governments at all levels to embrace voluminous data and institute appropriate multi-channel platforms to support digital transformation. While this is the case, most governments have been caught unprepared thwarting maximum benefits spurred by digitalization. Inherently, the social media and e-participation tools for generating huge amount of data have convoluted most governments' appetite in Big Data management. This situation is further compounded with the slow pace of adoption of these technological tools by citizens and the public sectors. For enhanced e-citizen satisfaction and engagement, as well as e-participation processes, public institutions need to promote engagement and collaboration. In view of advancing benefits to their citizens, public institutions need to institute appropriate measures to collect citizen's data. The information collected is vital for public institutions in actualizing what services the citizens want. Using literature reviews and cases, the authors examine Big Data benefits in counties and propose a Big Data model to improve efficiency of e-governance services and productivity in county governments. The authors demonstrate Big Data framework has the aptitude of molding citizen's opinion in county decision making process. Better use of e-technologies is shown in the proposed model which illustrates sharing resources among various data analytics sources. Our proposed framework based on Big Data analytics is a viable initiative to progress effectiveness and productivity, strengthen citizen engagement and participation and encourage decision-making in e-governance services delivery in the counties.
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