In 1987, Hideaki Tomoyori, a Japanese memorist, set a world record for reciting the first 40,000 digits of pi. The authors report results from a series of tests that give a view of Tomoyori's memory performance compared with that of a control group, matched for age and educational level. He showed very good scores on tasks with digits, such as digit memory span tasks and 5 x 5 number matrix learning, although some of the control participants were nearly as good. In contrast, his performance was not particularly good for learning word lists and story recall. Overall, his performance on the tasks does not suggest that he has superior cognitive abilities. We believe that his extraordinary memory performance in reciting the digits of pi results from his effective use of a combination of digit-syllable transformations and imagery mnemonics developed from extensive practice. These results are consistent with the skilled memory framework.

This study investigated how visitors' psychological and behavioural factors, identified in the literature, shaped their vivid long-term memories of their experiences of the Japan World Exposition, Osaka, 1970 (Expo '70) as a context. In this study, 112 memory episodes were identified from the long-term memories of 48 participants; they were rated in terms of their memory vividness and on a set of factors including affect, agenda fulfilment, intentionality, and rehearsal. The influence of these factors on the vividness of episodic and/or autobiographic memories of experiences that occurred 34 years ago was examined in two stages. First, the relationship between memory vividness and individual factors was investigated separately. Second, the relationship between memory vividness and all factors was examined through a multiple regression analysis, and the relative importance of these factors on memory vividness identified. Stage one analysis showed that all factors except intentionality were related to memory vividness in individual analyses, and curvilinear relationships between memory vividness and the factors found. Stage two analysis, in which all factors were included in a multiple regression analysis, found that rehearsal was positively related to memory vividness and all other factors not significant in the presence of rehearsal.

This study reports on outcomes of an investigation of visitors' longterm memories of the 1970 Japan World Exposition, Osaka. The paper reports in two parts the emergent outcomes of a study that provides understanding of the nature of visitors' long-term memories of their experiences in an informal leisure-time context. First, the paper discusses the common and most dominant recollections that emerged from 48 visitors' memories of this event 34 years ago. An overall explication of visitors' memories of their experiences of the event reveals an interesting mix of reactions: wonderment about the world and the amazing technological advances of the era, blended with personal discomfort and frustrations associated with the memories. These mixed feelings are presented against the backdrop of Japanese national identity re-emergent on the world stage. Second, an analysis and discussion of qualitative data provides case examples of how three psychological and behavioral factors (affect, agenda fulfillment, and rehearsal) shape the vividness of episodic and/or autobiographical memories of the episodes as they are recalled 34 years later. This paper vividly illustrates the power of qualitative data to illuminate understanding of visitors' long-term memories and presents some significant issues for museum staff to consider as they plan for visitor experiences that will have lasting impact.

Autobiographical memory refers to the recollection of experiences from an individual's life. Johnson, Foley, Suengas, and Raye (1988) developed a Memory Characteristics Questionnaire (MCQ) to examine several qualitative characteristics of autobiographical memories such as sensory, affective, and contextual details. In the present study, we attempted to determine the factor structure of the MCQ. We asked 1183 participants to rate actual autobiographical memories using the MCQ. On the basis of the factor analyses of the MCQ, we obtained eight factors: (a) clarity, (b) retrospective recollection, (c) time information, (d) overall impression, (e) sensory experiences, (f) spatial information, (g) bizarreness, and (h) events before and after. This factor structure is generally consistent with previous studies that have investigated the factor structure of the MCQ.

Abstract