One of the current development alternatives is Tourism Development, mainly rural tourism. The fundamental problem is how the right strategy to achieve these development goals. The development of a tourism village can consider the potential of local, government, private, formal, and informal economic sectors and internal and external interest groups. This study seeks to reveal the right strategy in developing tourism in the village of Telaga Biru Bangkalan based on local resources. This study uses a literature review with a tourism development approach within a qualitative method frame. The data is in the form of interpretations of research results published in national and international journals that are analyzed descriptively to produce conclusions. The result of this study is the formulation of a form of tourism in a tour package that includes batik schools, traditional Madurese games, and traditional art performances, regional culinary specialties, and lodging with the Tanean Lanjhang concept. The Strategy for the Implementation of Batik Tourism Village program through stages, including First, increasing community capacity with knowledge as the main target of Knowledge, Attitudes, and Practices (KAP) of the local community through community-based education and training activities (CBT). Second, human resource inventories for local guides, Batik school instructors, traditional Madurese game teams, Madurese culinary providers. Third, the institutionalization of tourism village management at the village level will be responsible for the sustainability of the tourism village. Fourth, the efforts of bridging and linking with the Bangkalan tourism office and investors. Fifth, cooperation with the travel agencies in Madura. Sixth, branding, and promotion through social media and tourism village websites. Implementing this strategy will create a new tourist destination, “Batik tourism village” in a different form and will increase the community economy and regional income.

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Kiai merupakan gelar kultural dalam masyarakat Madura yang memiliki Otoritas tersendiri termasuk dalam urusan politik. Habitus dan modal kiai berperan penting dalam arena kontestasi Politik di Kabupaten Pamekasan Madura. Otoritas kiai ini seringkali dijadikan komoditas dalam proses kontestasi politik. Komodifikasi ini dapat diidentifikasi dengan adanya pertukaran sumberdaya nilai guna menjadi nilai materiil. Kajian ini menggunakan perspektif Habitus arena dari Bourdieu dan perspektif komodifikasi dalam pandangan postmodernisme. Pendekatan kajian ini menggunakan Studi kasus dalam bingkai metode kualitatif berlokasi di kecamatan Pasean Pamekasan Madura. Temuan : adanya akumulasi Habitus kiai dan tradisi masyarakat dengan modal budaya baik embodied, objectified maupun institutinalized yang membentuk otoritas kiai. Habitus kiai berupa keturunan dan proses pendidikan agama yang panjang. Sementara modal budaya kiai berupa warisan keturunan, lembaga pesantren dan legitimasi institusi atas kapasitas intelektualnya. Sejalan kemudian otoritas kiai digunakan untuk kepentingan kontestasi politik dengan berpartisipasi langsung sebagai kontestan maupun sebagai “political broker” untuk memenangkan kontestan tertentu. Dalam proses ini terdapat pertukaran sumberdaya otoritas dengan imbalan materiil dan non materiil. Proses inilah yang kemudian disebut sebagai komodifikasi otoritas kiai dalam kontestasi politik. Dalam logika commodity fetishism otoritas kiai terus diproduksi sebagai komoditas yang dapat dipertukarkan dengan nilai materiil maupun non metriil untuk memenuhi hasrat “kapitalis politik”.DOI: http://dx.doi.org/10.17977/um021v3i22018p057

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Madurese corn is one of the leading agricultural commodities of Madura. Its opportunity is quite prospective, given that the national corn-based industry shows a positive trend from year to year. The problem is that the corn cultivation by the Madurese people is merely oriented to serving the purpose of meeting food needs rather than a profit-oriented one. This is because the planting costs are relatively expensive with a thin profit margin. Therefore, a cost-efficient strategy for local resources-based Madurese Corn Farming is required. The present study is expected to produce a strategic model for using local resources to reduce the costs of Madurese corn farming. This study was carried out in Gapurana Village, Kalianget Sub-district of Sumenep Regency Madura, using the qualitative descriptive approach. Data were collected by observation and in-depth interviews and analyzed using the Mils and Huberman model. The results showed that local resources, especially social resources in the form of solidarity ‘saleng abentho’, effectively reduced the costs of Madurese corn farming. This resource could be managed and institutionalized by involving farmer groups and policies to realize an industrial-scale Madurese Corn Farming.