Research indicates that principals are critical in school reform since the implementation of policies and practices is to a large extent determined by the role that principals play in educational change. This study examines the principal selection process used in Qatar for the government schools and identifies knowledge and skills necessary for effective principals from the perspectives of policy makers, principals and teachers working in these schools. Qualitative interviews were held with three policy makers, 21 principals and 82 teachers in focus groups. Findings provide insight into the principal selection process and demonstrate that principals should develop their decision-making skills, should advance as instructional leaders and, since government schools are very diverse, principals must be able to manage issues of nationality, culture and equality. Recommendations are offered to improve the principal selection process for principals working in Qatar or other countries in the Gulf Region.

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Purpose -The purpose of this research is to examine the importance of organizational change involving an implementation of a reform project in a higher learning institution in Qatar. The project was aimed at enhancing the institution's corporate image and value in its effort to be an institution of choice in the country.Design/methodological/approach -Based on the results of two separate focus group sessions, a survey questionnaire was developed and was then sent to 8,000 respondents. Data from 866 usable questionnaires were analyzed using a rating scale to identify the degree of agreement among the respondents with respect to a number of statements posed to them as well as using an independent-sample t-test to determine whether differences exist between male and female students with regards to the statements.Findings -Results showed that the respondents agreed with all of the statements pertaining to image, value, academic levels, campus life and the reform project carried out by the higher educational institution under study. Academic levels appeared to be extremely important because it is an essential element in building and enriching both the image and the value of the institution and is of particular importance to attract new students. With the enhanced image resulting from the reform project, the institution is moving in the right direction towards becoming an excellent institution which will be sought after by both Qatari and international students.Practical implications -The implications of this study suggest that the top management needs to consider the identified variables in their effort to boost the image and value of the institution. They should also focus on individual needs in order to implement the changes successfully.Originality/value -The findings from this study reveal the nature of professional practice in a higher education institution, demonstrates the impact of this work context on practices, and provides concrete strategies for managing organizational change in building and enriching its image and value.