The discourse of European foreign policy is based on transferring fundamental concepts; including democracy, human rights, and fundamental freedoms derived from the role of the European Union (EU) as a non-traditional global actor “normative power”. However, the EU's experience in promoting democracy in the Middle East and North Africa (MENA) shows that its commitments in this field remain selective and depend on the calculation of interests. This study explores the factors which have had implications on the Euro-Mediterranean partnership in promoting democracy; and it argues that understanding the EU's approach to supporting democracy in the MENA requires a combination of both constructivist and rationalist assumptions. According to the findings of this study, the EU always prioritizes its security considerations and economic interests over standards and values when normative influence is insufficient. This is not due to a problem in the normative content of the EU’s foreign policy discourse; but it is due to the complexity of its security and economic interests in this region in particular. This study concludes that the contradiction between the EU’s normative dynamics and its strategic objectives undermines its normative power.
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