Generally and in the UAE, businesses worldwide are particularly affected by the COVID-19 pandemic. The SME companies in Dubai UAE faced a very tough challenge to deal with the new circumstances of lockdown and curfews in running the international business. The purpose of the current study was to analyze the effect of the COVID-19 pandemic on Business Performance. The theoretical frameworks for this study are Process Theory of Internationalization (PTI), Uppsala-model (the U-model), and internalization theories and the link with IB theories applications nowadays. The quantitative study applied a nonexperimental, deductive approach and explanatory correlation design, and Snowball sampling was used to select stakeholders of integrated remote site management (IRSM) services in Dubai, UAE. Data was collected at a single phase using a cross-sectional survey instrument and analyzed using inferential statistics with the aid of SPSS. The survey results revealed that the COVID-19 pandemic did not significantly change the efficiency performance of the IRSM stakeholders. Stakeholders' confidence in their strategic leaders did not decrease while working under the constraints of the COVID-19 pandemic. The study did not account for any changes in employee or leaders’ behavior over time.  This Empirical study findings add value to the limited literature on the correlation between the COVID-19 pandemic and the strategic leadership of international businesses. The paper’s practical implications would be further study on strategic leadership in IB and efficiency performances during global pandemics.

For UAE end-users, consumer behavior and purchasing power faced many swings period after Covid 19 pandemic. Recently, changes in sales capacity and customers' preferences for eco-friendly products highlighted the industrial gap for producers before and after the pandemic. Green marketing practices aim to improve customer knowledge to increase consumer loyalty, preserve wealth, and reduce global environmental degradation. The research examines the relationship between changes in consumer purchasing behavior and green marketing strategies following the COVID-19 pandemic in the UAE's oil and gas lubricants industry. It also assesses the efficacy of green marketing in improving the dynamic of organization performance. Stakeholders and three bottom lines theories formed the theoretical background for this research. The paper's methodology is quantitative with deductive approaches and inferential statistical analysis, while the sampling strategy is a snowball, with 162 respondents, through quantitative methods, most notably surveys. The primary findings of this study established a substantial positive correlation between both study variables and consumer attitudes toward green marketing initiatives. Consumer opinion differs according to geographical ages when developing and advertising environmentally friendly products. Meanwhile, the article examined how consumers’ behavior of economic themes changed prior to and following the Covid-19 pandemic epidemic.