Today the government ownership of the professional football clubs is absolutely illogical view point. Most of sports clubs are conducted by private sector using different models of ownership all over the world. In Iran, government credits benefit was main reason that the professional sport was firstly developed by government firms and organizations. Therefore, the sports team ownership is without the professionalization standards. The present comparative study was to examine the different football club ownership structures of the top leagues and the current condition of Iran football pro league ownership and then present a suitable ownership structure of Iran football clubs to leave behind the government club ownership. Among the initial 120 scientific texts, the thirty two cases including papers, books and reports were found relevant to this study. We studied the ownership prominence and several football club models of ownership focused on stock listing model of ownership, private investor model of ownership, supporter trust model of ownership and Japan partnership model of ownership; theoretical concepts, empirical studies, main findings, strengths and weaknesses were covered in analysis procedure. According to various models of ownership in leagues and the models’ productivity in football clubs, each model of ownership considering national environmental, economic, social conditions has strengths and weaknesses. So, we cannot present a definite model of ownership for Iran football pro league clubs due to different micro-environments of Iran clubs. We need a big planning to provide a supporter-investor mixed model of ownership to Iranian clubs. Considering strengths and weaknesses in the models of ownership as well as the micro and macro environment of Iran football clubs, German model and Japan partnership model are offered as suitable ones to probable new model of ownership in Iran pro league clubs. Consequently, more studies are required to find a suitable model of ownership based on environmental conditions in Iran.

Fan loyalty is imperative for sports clubs. In fact, fans have more trust in their favorite team will remain loyal to the team. Team managers and sports clubs must win the trust of their fans. Club brand personality is one of the variables that can be used to enhance the trust of the fans. Due to this issue, in this study, the relationship between club brand personality, trust and loyalty of fans have been investigated. The population of this research consists of Persepolis FC fans and 384 persons were evaluated as the statistical sample. To collect the data, the brand personality questionnaire by Tsiotso (2012), the modified questionnaire by Chowdhury and Holbrook (2001), the attitudinal loyalty questionnaire by Gladden and Funk (2003) and the behavioral loyalty questionnaire by Fink et al. (2001) were used. Descriptive and inferential statistics (regression coefficient and Structural Equation Modeling) were used for statistical analysis. The results of structural equation modeling revealed that club brand personality influences on brand trust and it influences behavioral and attitudinal loyalty of the fans. The managers of Persepolis FC can use a brand trust to increase the loyalty of their fans and implement brand personality to gain their trust.

Although reputation construct enters early in sport but; not only supportive behavior isn't new question, but also always have been noticed by sport teams. The present research is in search of be clarify that is sport that is prominent setting of emotion and feeling of spectator and fans, team reputation can appear spectator supportive behavior? In this research number of 580 persons as sample from spectator population's fc. Esteghlal and Persepolis F.C. selected. Questionnaires because reputation emotional component (reputation perception construct) Were distributed as online that game day's emotion didn't impact on spectator answer. Jang et al. (2015) team reputation questionnaire consist of 6 subscales and 19 items, Ponzi et al. 2011 supportive behavior and reputation perception everyone had 4 items that adjusted in 5-points Likert scale. Questionnaire content validity have been evaluated by 7 professors in sport management. Alpha Cronbach's coefficient has been measured for reliability. Confirmatory factor analysis (CFA) also used for construct validity. indeed, shown that team reputation predicted %42 changes of supportive behavior without reputation perception while with Presence this predicted %24. In conclusion reputation perception as emotional construct have more impact on supportive behavior than Functional and cognitive component.

Background and Objective: Middle age is an important period of life that is associated with reduced physical fitness and therefore, the participation in regular physical activity in this period of life is of great importance. The purpose of this research is to develop a social marketing model for promoting well-informed and low-income middle-aged people' participation in regular physical activity. Methods: This study was a qualitative study with a grounded theory approach that was carried out in two stages. The first stage included recognizing the target audience's view of participation in physical activity, and the second stage included determining the strategies for mixed social marketing and developing the research model. The statistical population of the first stage consisted of healthy individuals aged 45-64, and in the second stage, the statistical population included the relevant experts. Sampling was done purposefully and data were collected through 3 focus groups and 18 semi-structured interviews. For data analysis, three-step coding method was used and data validity was evaluated using standard methods. Results: After identifying the internal and external barriers and facilitators of participating well-informed and low-income middle-aged people in physical activity, mixed social marketing strategies including product, place, promotion, and price strategies were determined and the final model was developed. Conclusion: In order to promote well-informed and low-income middle-aged people participation in regular physical activity, standard, principled, fun, and practicable physical activities with the lowest possible cost, the best access conditions and the most appropriate promotional messages should be provided for the target audience.