The study addresses cultural and person-level factors contributing to emerging adult's use of memory to serve adaptive functions. The focus is on three functions: self-continuity, social-bonding and directing-behaviour. Taiwanese (N = 85, 52 women) and American (N = 95, 51 women) emerging adults completed the Thinking about Life Experiences scale, and measures of trait personality, self-concept clarity and future time perspective. Findings show that individuals from both cultures use memory to serve these three functions, but Taiwanese individuals use memory more frequently than Americans to maintain self-continuity. Culture also interacted with person-level factors: in Taiwan, but not America, memory is more frequently used to create self-continuity in individuals high in conscientiousness. Across cultures, having lower self-concept clarity was related to greater use of memory to create self-continuity. Findings are discussed in terms of how memory serves functions in context and specific aspects of the Taiwanese and American cultural context that may predict the functional use of memory in emerging adulthood.

Socioemotional selectivity theory (SST) is a life-span theory of motivation grounded in the subjective awareness of human mortality. The cardinal postulate is that time horizons shape the relative priority placed on emotionally meaningful and knowledge-seeking goals. Because goals are always set in temporal contexts, and time left in life is inversely related to chronological age, SST predicts systematic age differences in goal pursuit. The theory has garnered considerable empirical support. In this paper, we consider the role of age-related time acceleration on goal setting and argue that it may interact with the more gradual age-related changes in time horizons presumed in SST. If so, the favoring of emotionally meaningful goals may follow an exponential (as opposed to linear) function across adulthood.

The present study examines the role of self-defining memories in predicting selfesteem using a 1-year longitudinal design with an adult lifespan sample (N ¼ 1,216; age range 18-92; M age ¼ 49.52; SD age ¼ 17.25). The interplay between narrators' personality at the life story level and two social-cognitive processes, meaningmaking and functional memory use, is investigated. Participants provided three self-defining memories, and their personality positivity was assessed in terms of the ratio of positive-to-all memories. Memory narratives were reliably coded for meaning-making, and participants reported the extent to which they use each remembered event to serve adaptive functions. One year later, participants completed a measure of self-esteem. Personality positivity at Time 1 predicts greater selfesteem at Time 2. The effect of personality positivity occurs, however, completely through creating positive meaning and using memories functionally. The findings contribute to the literature on narrative identity and autobiographical memory by

Nostalgic advertising uses images relevant to past periods in individuals' lives to market products. The current study examines the reminiscence bump in a new context: reactions to nostalgic advertising. We examine diachronic relevance and its influence on purchase intent using a 3 (time frame: bump advertisements, non-bump past advertisements, present-focused advertisements) × 2 (age group: Generation X, late-stage baby boomers) between-subject design. Results show that advertisements for a fictional camera brand (i.e., Optimax) that focus on a bump year (i.e., 15-24 years) have more diachronic relevance than advertisements from either a non-bump past year or present-focused advertisements. In addition, advertisements focused on bump years elicit greater intent to purchase the advertised product than non-bump past and present-focused advertisements. Analyses show that intent to purchase the product is fully mediated by diachronic relevance of the bump-year advertisement. These effects hold across both age groups.

The experience of loss has not often been studied in the life story literature. Life disruption when loss of a loved one occurs may make loss events distinct, even from other challenges, when recalled. Optimally, individuals incorporate such events into their life story in a way that allows them to reflect positively on their life overall. We suggest that telling narratives that represent loss as leading to personal growth or as highlighting one’s connectedness to others may allow a positive view of life overall. In contrast, ruminating may signal a lack of meaningful integration of the event. The current study investigates personal growth from, communion in, and rumination about memories of past loss events. It also determines how these factors relate to positive reflection on one’s life overall. Age was explored as a moderator of these relations. Participants (29 younger adults, 40 older adults) narrated an autobiographical loss event and, for comparison, a non-loss challenging life event and a neutral event. Narratives were self-rated for rumination and extent of resultant personal growth, and reliably content-coded for themes of communion. Participants also completed a measure of positive reflection on their life. Loss narratives resulted in more personal growth and contained more communion themes than other challenging or neutral events. Greater loss-related personal growth predicted more positive life reflection for younger adults. How individuals recall and incorporate loss into their life story may relate differentially to psychosocial outcomes in different life phases.