A Many crucial aspects of service management are multifaceted. However, the traditional approach to measuring complex dimensions such as service quality clearly is inadequate. Essentially, this study integrated the five dimensions of SERVQUAL and adopted a fuzzy set theory based research design. The five dimensions of SERVQUAL were tested for five hospitals using Fuzzy set theory to clarify the positioning of service quality in the healthcare market and suggest service strategy implementation priorities of service strategies. This result enables managers to collate the service strategy of the benchmarking hospital and competitors in the local market, and also permits hospital decision-makers to consider the weight of the five dimensions while modifying the service strategy. Such an approach can also clarify the fundamental strengths and weaknesses of service quality.

This study adopted E-Da Theme Park, a popular Taiwan theme park newly established in 2010, as a research case setting to explore the relationship between theme parks’ service quality and customer satisfaction. In addition, it also explored whether visitors’ satisfaction would be influenced by amusement parks’ service quality. By using a questionnaire survey, and regarding those tourists of E-Da Theme Park as a research object, this study explored the influence of the park’s service quality on its customer satisfaction. Research results showed that the aspects of a theme park’s service quality, including tangibles, reliability, responsiveness, assurance and empathy, had a significant influence on customer satisfaction. Those research outcomes can be provided as a reference to theme park practitioners in terms of their management and operation planning, and draft appropriate strategies of service quality to improve customers’ satisfaction and create a better brand image of theme park.

As cultural heritage tourism is widely regarded as a key element of promoting sustainable urban development and making a city competitive, allocating suitable budget for developing cultural heritage tourism thus becomes an important issue. Tainan City is an ancient cultural city with many cultural heritages, up to 112 attractions, in Taiwan. As the budget of local governments to promote tourism activities is limited, it is exceptionally important to assess the potential of cultural heritage tourism. Modified the cultural tourism assessment indicators proposed by Mckercher and Ho, this study assessed the potential of eight cultural heritage attractions in Tainan City by surveying visitors who have visited these attractions to verify the positioning of tourism development and to prioritize the resources for enhancing these attractions. The outcomes can provide a reference for decision-makers to promote sustainable tourism and allocate resources.