The study aims to investigate that influence green marketing and CSR on brand image of the cosmetic brands. The survey questionnaires were administered to 132 research respondents using various cosmetic brands. The Structural Equation Model-Partial Least Square (SEM-PLS) technique was adopted using SmartPLS version 3. The findings shows that corporate social responsibility and green marketing have a positive and significant impact on the brand image of the cosmetic companies. Through this paper, cosmetic companies can gauge the behavior of potential customers. Academics can utilize this study to do additional research by using green marketing as a predictor of brand image. Empirically, this study contributes to our understanding of green marketing.
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