In the e-commerce industry, the traditional e-commerce data has been eliminated and replaced by big data with 5V (volume, variety, velocity, value, veracity) characteristics. The high-speed big data can quickly judge from many aspects and a large number of valuable data, and help the e-commerce industry improve marketing efficiency, customer experience The benefits brought by big data to the cross-border e-commerce industry are self-evident. Starting from the development status of China's cross-border e-commerce in recent years, this paper deeply analyzes the business value brought by big data driven business services to cross-border e-commerce. Finally, it analyzes the integrated application mode of big data and cross-border e-commerce, and puts forward suggestions for the development of China's cross-border e-commerce industry.

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