Intelligent connected vehicle (ICV) refers to realizing the exchange and sharing of intelligent information between vehicles, roads, people, clouds, and so on by carrying advanced on-board sensors, controllers, actuators, and other devices and combining modern communication and network technology. In the age of big data, the information of everything can be transformed into digital resources, and transportation big data has become a basic resource. This paper constructs a big data platform for traffic data processing to realize the function of real-time collection, processing, and analysis of traffic data. Based on the proposed big data platform, the parallel programming framework of MapReduce and HDFS distributed storage system are used to process the real-time vehicle dynamic information in parallel, and the output result is used as the input of running genetic algorithm simulated annealing (GA-SA) for parallel calculation. At the same time, it studies the impact of various elements on users’ interactive behavior, constructs the demand framework and design model of automobile human-computer interaction, and then realizes fast and comprehensive search. The experimental results show that the human-computer interaction method of intelligent networked vehicle can find the optimal driving path, transmit it to each networked vehicle through the human-computer interaction system, realize human-computer interaction, reduce the impact of user unintentional operation on redundant motion, reduce the motion error accumulation of the system, and improve the performance of human-computer interaction system.

Although conventional business models have been increasingly affected in front of the big data technology application, it has also brought new opportunities and challenges for enterprise development. In order to create a higher value, enterprises should keep pace with the times and actively develop business innovation service models. The greatest value brought by data is to help enterprises find potential business value. It can provide a broader user market and channels, avoid homogeneous competition, and realize the integration of upstream and downstream value chains. In addition, it abandons the extensive development under the traditional model and allows enterprises to return to real value services, which is also an irresistible trend of business model transformation. This paper studies and analyzes business innovation service models. First, the business model as required is presented, and the management system and risk evaluation method are introduced. Then, the construction of the business service model is discussed, and the typical big data technologies are reviewed. Next, according to the evaluation theory of business model, the index system of business innovation service model is explored, which can examine the development of business model objectively and comprehensively. Last, the operations of the business model under the big data are analyzed. The research on the business model in this paper can be provided with universality and has a certain practical value for the development of business innovation service.