Since early 2020, the development of COVID-19 transmission is spreading worldwide and all countries are impacted, including Indonesia. The impact of COVID-19 in Indonesian tourism industry are estimated to decrease the number of international flight attendant up to -86% and international tourist up to -60%, with the potential risk of 13 million workers in tourism industry to temporary or permanently loss their job. With the uncertainty of how and when the tourism industry in Indonesia will can be fully operate, it is important to understand the behavior intention of the tourist during COVID-19 pandemic. Drawing from Knowledge-Attitude-Behavior theory, this research aims to determine the role of tourist's knowledge of COVID-19, social risk perception and risk aversion attitude in predicting tourist's holiday intention. Quantitative explanatory approach and partial least square-structural equation modelling are used in this research. A total of 650 sample collected through respondent-driven sampling from 8 regions in Indonesia are processed in smartPLS 3.0. The result show that tourist's knowledge of COVID-19 is negative significantly affect tourist's social risk perception and positive significantly on risk aversion attitude. Directly, both tourist's social risk perception and risk aversion attitude are negative significantly affect tourist's holiday intention. Meanwhile, social risk perception failed to mediate the relationship of tourist's knowledge of COVID-19 and holiday intention, but tourist's risk aversion attitude is successfully mediate the relationship.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2025 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.