We investigate consumers' willingness to pay premiums for environmentally sustainably produced meat and plant‐based meat substitutes. We conducted a randomized control study coupled with an incentive‐compatible experimental auction. Treatment consisted of information nudges concerning the environmental and health externalities of meat production and consumption. Results show that demand for sustainably produced beef and a plant‐based meat substitute is inelastic. We elicited participants' time preferences to analyze whether consumer behavior varies with their time preference. Present‐biased treated female participants were willing to pay a significantly lower premium for sustainably produced beef compared to the present‐biased control female participants. Future‐biased treated participants had a higher probability of being willing to pay a premium for a plant‐based meat substitute compared to the control group. We discuss the policy implications and relevance of information nudging, such as labeling, and how the effect of such nudging varies with participant characteristics.

Food safety is a global public health concern, and food recalls cause several foodborne illnesses and significant costs to human health. We estimate the impact of meat recalls on consumer meat purchase in the USA using household-level scanner data. Meat recalls have a statistically significant but short-lived and small reduction in consumer meat purchase, suggesting an economically small impact on the intensive (how much to decrease) and extensive (whether to purchase) margins. There is heterogeneity in consumer recall response across household demographic and recall characteristics. The results provide an insight into domestic and international policymakers and industry stakeholders about food safety.