Background: Product counterfeiting is growing in scope, scale, and threat. This includes awareness of deceptive and non-deceptive counterfeiting types. (This paper does not consider copyright or digital piracy, currency counterfeiting, fraudulent documents, or artwork forgery.) In response, many organizations are focusing on product counterfeiting including INTERPOL, International Standards Organization, World Health Organization, World Customs Organization, and the U.S. Department of Justice. The goal of this research is to help brand owners and agencies efficiently select appropriate countermeasures including overt, covert and forensic packaging features, as well as functions of market monitoring, modifying supply chains, enforcement, prosecution and legislation. Methods: To understand how product counterfeiting is perceived, researched, and categorized we reviewed previous work in criminology, packaging science, behavioral science, supply chain management, economics, and business management. Results: We use this collective literature to develop a typology of product counterfeiters, counterfeiting, and offender groups. Conclusions: It is important to understand that anti-counterfeit strategies must be based on understanding the nature of the fraud and the fraudster. Developing a typology is common practice in criminology and is no less important for product counterfeiting. The concepts in this paper provide a typology to help organize a complex set of information. This assists in explaining the opportunity structure of the problem based on the type of counterfeiting, counterfeiter, and offender organization.