This study examines the effects of presence when respondents played a golf game using virtual golf simulators. The respondents were able to use real golf clubs and accurate swing-and-ball-tracking technology for a realistic experience. The perceived enjoyment, perceived value, and behavioral intention were measured. Data were collected using a convenience sample of 275 virtual golf simulator players. Multiple regression analyses revealed that social presence had a pivotal role in explaining perceived enjoyment, perceived value, and behavioral intention. However, telepresence was not a significant predictor for those variables. Results of simple regression showed that perceived enjoyment was significantly associated with perceived value and behavioral intention. The results also showed that perceived value significantly predicted behavioral intention. The findings imply that the success of virtual golf simulators may be more related to an enhanced sense of socialization with other players, rather than the virtual reality technology itself.

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