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Fairness is an important component of all marketing exchange. While previous literature has focused on companies’ fair actions toward consumers, this article examines fair actions of consumers toward companies. Through a series of experiments, the authors investigate consumer fairness in the context of a pay-what-you-want pricing scheme. Results show that some consumers act fairly toward companies, even if they have no obligation to do so. For such consumers, there seems to be a self-signaling motive, in that they want to signal to themselves that they are fair. The authors also show that the distribution of price paid has a similar pattern to that of the dictator game in behavioral economics. Finally, the authors show that consumers can be influenced into taking fair actions by providing cues about “socially correct” actions others are taking. The reason for this is that many consumers act unfairly not because of their inherent propensity but because they believe others are doing the same. Implications for distributive justice in marketing exchange are discussed.

Background Sarcoptic mange in free‐ranging raccoon dogs (Nyctereutes procyonoides) caused by Sarcoptes scabiei is a widespread zoonotic disease that causes severe skin lesions with significant morbidity and mortality. Fluralaner is a member of the isoxazoline chemical class and is an acaricide and insecticide widely used in flea, tick and mite infections of dogs (Canis lupus familiaris). Objective To evaluate the clinical efficacy of orally administered fluralaner in free‐ranging raccoon dogs naturally infected with sarcoptic mange. Animals Six raccoon dogs rescued at the Seoul Wildlife Center between November 2017 and April 2018. Methods and materials Raccoon dogs were treated with a single dose of a chewable fluralaner tablet. Clinical lesion scoring and superficial skin scraping were performed weekly for three weeks to assess treatment efficacy; the general health was assessed daily to monitor response and observe any adverse drug reactions. Results Within seven days of treatment, a marked reduction in skin lesions was observed and mites were no longer present in skin scrapings. There was no evidence of re‐infestation and no additional drug administration was required. Conclusions and clinical importance Although this was a nonrandomized, uncontrolled study of a small number of animals, it demonstrated that fluralaner may be suitable for treating sarcoptic mange in raccoon dogs.

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This study was conducted to evaluate and analyze fractures types in wild mammals in Korea. Wild mammals treated at 3 wildlife centers in Korea were included. Of the 63 cases included in this study, water deer was the most common species encountered with fractures. We determined 85 different fracture sites, with maximum lumber vertebral fractures followed by femoral, tibial and pelvic fractures. External skeletal fixator (ESF)-intramedullary (IM) pin (IM+ESF tie-in fixation) was the most common method applied for the surgical treatment of mammals. Lumbar vertebrae and femur were the most common bones involved. The findings of this study are expected to provide information for veterinarians regarding the frequency and characteristics of fractures in wild mammals and serve as a basic database for the types and outcomes of fractures in wild mammals.