A staff shortage has a negative impact on the functioning of both an individual service or enterprise (organization, institution) in general, and the entire industry in which it arises. This problem is observed most acutely today in the social sphere, in particular, for education and health care, which are strategic sectors of existence of any state. In this regard, the article explores the problem of the staff shortage in the health care sector of the Krasnodar Territory. The analysis has shown that in the Krasnodar Territory a staffing level of a health care personnel is on average 75%, but, as in the whole country, it is significantly higher in medical organizations providing an inpatient care than in an outpatient service. The key problems of the staff shortage are: low wages of young professionals, a long training period for the professionals, poor material and technical base of medical institutions, etc. The staff shortage primary negatively affects the efficiency and quality of medical service. To maintain positive trends and completely eliminate the staff shortage, medical universities need to increase not only the number of trained graduate-therapists, but also narrow professionals, who will come to work in outpatientpolyclinic organizations. An analysis of the structure of terminated agreements under the "Zemsky Doctor" Program has revealed an inefficiency of the regional recruitment policy in the medical care in 8 municipalities of the Krasnodar Territory. In these conditions, the importance of social-psychological methods of motivation arises. A special place is occupied by a material stimulation, which is not only economic, but also socialpsychological in nature. Under these conditions, great attention should be paid to an application of the two-factor theory of the motivation by F. Herzberg in the health care system, focusing on hygienic factors