The article defines the role of the petrochemical industry in the development of the economy as a whole. The key problems of innovative development of the Russian petrochemical complex that are typical for the current stage are identified. The purpose of the study is to analyze the organizational and economic processes of formation and implementation of innovative strategies for the development of petrochemical enterprises and practical recommendations for improving their performance. To achieve this goal, the role of the components of the innovative potential of enterprises in the development of the economy is determined; the analysis of directions of development of innovative activity of the main foreign players in the market of petrochemical is carried out; strategies of innovative development of petrochemical enterprises are formed. It is concluded that in the era of digitalization of industry, the priority strategy for the development of the petrochemical complex is resource conservation.

The article characterizes the key problems of strategic management of digital transformation of large companies in traditional sectors of the economy. Based on the analysis of mainly actively cited scientific publications, the main ideas of modern Russian researchers in the field of digital business transformation are summarized. Approaches to choosing a model of a corporate digital transformation strategy, methods for evaluating the effectiveness of digital transformations, and ways to form the necessary competencies are described. A number of proposals are made regarding the definition of priorities and the evaluation of effectiveness in the implementation of end-to-end technologies, as well as the digital maturity of the organizations themselves.