This study empirically examines the role of sustainability strategies in the relationship between digital business strategies and corporate financial performance in the Tourism Sector MSMEs in Bali. By classifying the two Capabilities (managerial ability and operational capability) required to realize a digital business strategy, this study suggests that sustainability strategy serves as a promoter in the relationship between managerial capability and financial performance but hinders the relationship between operational capability and financial performance. Using a structured survey questionnaire, data were collected from 100 micro, small and medium enterprises (MSMEs), operating in the tourism sector in Bali. The four hypotheses developed were tested using correlation analysis to find the relationship between digital business strategy, sustainability strategy and financial performance. The four hypotheses developed were tested using regression analysis to find the relationship between digital business strategy, sustainability strategy and financial performance. The findings suggest that the sustainability strategy serves as a promoter in the relationship between managerial ability and financial performance but inhibits the relationship between operational capability and financial performance.

The Government of Indonesia is actively focusing on the growth of Micro, Small, and Medium Enterprises (MSMEs). In today's post-covid digital world, the MSME sector is critical to economic revival. The goal of this research is to improve the digitization of the finance system at The Angkal Fast Boat & Resort Nusa Penida. The Angkal is a tourist MSMEs with different types of business fields, including fast boat business from Bali to Nusa Penida, resorts in Nusa Penida, Water Sport, and other business fields. The complexity of this firm has not been matched by a technology-based finance system, resulting in operational issues that have an impact on business continuity and growth. Therefore, this research aimed at describing ideas and concept in developing a financial system from conventional into digital financial system. The ideas and concepts in developing the financial system covers: 1) MSME requirements analysis, 2) financial system design, 3) financial system development, and 4) system training support. This research is anticipated to give innovations and solutions in the form of ideas and concepts in digitizing the financial system as well as boosting human resource competency in financial system use for MSMEs in The Angkal.