Usaha Mikro Kecil dan Menengah (UMKM) adalah sebuah penggerak perekonomian pada suatu daerah, dan sekarang ini mulai dianggap sebagai pilar penggerekan perekonomian dari sebuah Negara. Salah satu contoh UMKM yaitu UMKM yang bergerak di bidang toko kelontong. Penelitian bertujuan untuk mengidentifikasi toko kelontong yang memiliki potensi untuk dikembangkan Didaerah kabupaten Buleleng. Toko kelontong adalah toko yang menjual berbagai jenis kebutuhan sehari-hari. Seperti berbagai kebutuhan rumah tangga yang relatif lengkap mulai dari beras, bumbu dapur, alat-alat mandi, pembersih rumah, dan sebagainya. Objek penelitian adalah salah satu toko kelontong yang berlokasi di Banjar Labak Desa Anturan Singaraja yaitu UD Eka Karya. Metode penelitian yang digunakan adalah studi dokumentasi observasi lapangan dan wawancara. UD Eka Karya adalah toko kelontong yang berdiri sejak 20 tahun yang terletak di dusun Labak desa Anturan. Dalam kegiatan penelitian ini peneliti menemukan beberapa permasalahan yaitu pada aspek keuangan, pemasaran dan persediaan. Sehingga dari permasalahan peneliti memberikan beberapa pelatihan terhadap UD Eka Karya. Pelatihan yang diberikan yaitu, promosi melalui media sosial, membuat pembukuan dengan memanfaatkan aplikasi , serta melakukan pendampingan dalam pengelolaan barang persediaan. Sehingga dari penelitian ini UMKM UD Eka Karya menjadi lebih tahu pentingnya pengelolaan barang persediaan, pembukuan secara teratur, serta menjual produk melalui media sosial. Kata kunci : UMKM, manajemen keuangan, pemasaran, manajemen persediaan
Bumdes is a company in a village that needs to establish a competitive advantage. This is because there are many similar businesses throughout Buleleng district. This study aims to understand the relationship between entrepreneurial orientation and holistic marketing mix as a source of competitive advantage for BUMDes Buleleng Regency. The data analysis technique used in this study is the SEM GeSCA method. The results showed entrepreneurial orientation has no direct influence on competitive advantage, but the indirect effect through a holistic marketing mix. The competitive advantage of Bumdes in Buleleng district can be created through the development of an entrepreneurial orientation which is translated into marketing activities.
ABSTRAKPenelitian ini berusaha mengembangkan model pada penelitian sebelumnya yaitu, mengkaji hubungan antara strategi operasi dan budaya organisasi yang berdampak pada peningkatan kinerja operasi dan keunggulan bersaing berkelanjutan LPD di kabupaten Buleleng. Kinerja operasi LPD perlu ditingkatkan, dalam usaha menjaga eksistensi LPD sebagai lembaga kultural dan peranya membangun ekonomi desa pekraman. Teknik analisis data yang digunakan dalam penelitian ini adalah SEM berbasis varian yaitu General Structured Component Analysis (GSCA). Pencapaian kinerja operasi LPD di Kabupaten Buleleng belum mampu menciptakan keunggulan bersaing berkelanjutan. Oleh karena itu pengembangan dan pengelolaan budaya organisasi dan strategi operasi perlu diarahkan pada tujuan jangka panjang. Kata kunci: kinerja operasi, keunggulan bersaing berkelanjutan, LPD
The existence of LPDs that are categorized as stagnant or non-operating in Buleleng Regency shows that theoperational activities of LPDs have not been managed optimally. The management of LPDs that are not optimal will have a negative impact on the LPD’s operational performance. The development of an effective strategy is needed to improve the operational performance of LPDs. This research examined the causal relationship between organizational culture, operational strategy, operational performance and continuous competitive advantage of LPDs in Buleleng Regency. This is an explanatory study of the causality between variables. The development of the model in this study is conducted to predict the causal relationship between variables. The total number of LPDs used as sample is 54 LPDs. The research respondents are all the leaders of the Village Credit Institutions (LPD) in Buleleng Regency. The data analysis technique used in this study is the SEM based on variance, namely the General Structured Component Analysis (GSCA). The hypothesis test results showed that organizational culture based on Tri Hita Karana has a significant influence on the operational strategy of LPDs in Buleleng Regency. Second, the operational strategy has a significant influence on the operational performance of LPDs in Buleleng Regency. Third, the organizational culture based on Tri Hita Karana does not have a significant influence on the operational performance of LPDs in Buleleng Regency. Fourth, organizational culture based on Tri Hita Karana has a significant influence on the longterm competitive advantage of the LPDs in Buleleng Regency. Fifth, the operational strategy and operationalperformance do not have any significant influence on the continuous competitive advantage of LPDs in Buleleng Regency.Keywords : operational performance, continuous competitive advantage, LPD
The purpose of this study is to find out how to increase competitive advantage through the Business Environment, Supply Chain Management, and Quality Management in small and medium businesses in Buleleng Regency by using a quantitative approach. This research is explanatory in the form of causality between variables. In this study examines the causal relationship between the business environment, quality management, supply chain management, and the competitive advantage of Small Business Retail in Buleleng regency. Data collection used in this study used a questionnaire method. The sampling technique is done by using purposive sampling technique. The results showed the business environment, Supply Chain Management, and quality management had a positive effect on competitive advantage.
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