This paper addressed the process of the development of community-based rural tourism products in Pinge Tourism Village. Community-based rural tourism products are acknowledged as a tourist attraction in rural areas created by local communities be based on the tourism resources that possess by communities themselves. Pinge Tourism Village has a various of tourism resources that can be developed as a local community-based rural tourism product. From the inside of the physical environment resources to the diversity of social and cultural heritage. In adaptation with the mapping of tourism resources, can be determined the themes of development of community-based rural tourism products. There are four themes that can be considered for the development of community-based rural tourism products in Pinge Tourism Village, specifically spiritual routine, agricultural routine, gastro-cultural routine, and communal routine. These four themes further form the basis for determining community-based rural tourism products or special interest tourism activities of traditional villages in Pinge Tourism Village. There are several guidelines for the development of community-based rural tourism products that can be developed in Pinge Tourism Village such as spiritual tourism, agritourism, culinary tourism, and rural nightlife attraction.

The increase in international tourist every year on the island of Bali is used by tourism entrepreneurs to help the government increase regional and the state revenues. The need for transportation for travel activities provides an opportunity for Bananaz Bali to launch the first rental application in Bali. Based on Start-up, Bananaz Bali applies digital marketing and is also assisted by implementing brand awareness activities. This study requires 75 respondents with the criteria of over the age of 18 years old, and have already used Bananaz Bali services. All the data collected through questionnaires and then processed using data analysis techniques SEM Partial Least Square. The results of this study are: 1) There is a positive and significant relationship between digital marketing variable and brand awareness. 2) There is a negative and insignificant relationship between digital marketing variable on purchasing decisions. 3) Against a positive and significant relationship between brand awareness and purchasing decisions.

Employment remains the fundamental probel faced by many countries including Indonesia. One of the efforts the Government of Indonesia in extending employment opportunities is to develop the tourism sector. Bali is one of the potential tourist destinastions and it needs to be marketed. Cooperation between the Travel Bureau with the provider of the accommodation or hotel is one of the ways the potential market and the most instrumental in the development of the company, namely human resources required or called by labor. CV. CAN Tour and Travel is one of the tourist industry in Bali trip with a number of guest handling that quite a lot. This research aims to know the availability of labor needs resevartion in order CV. CAN Tour and Travel development and also to find out how the workforce qualification is required. Determination technique using the key informant that was labor reservation CV. CAN Tour and Travel, while the base of the informant was CV. CAN Tour and Travel Manager. Data analysis technique used is the analysis of workload and workforce needs analysis. The research results obtained indicate that shortage of time working as many as 210 minutes. So the manpower needed by CV. CAN Tour and Travel is two people with the fact that there is only 1 nowaday. It can be seen from the burden of the work done in a day’s work and the workforce absences. So labor needs on the Reservation Department is supposed to be 3 people, with 2 staff 1 reservations and ticketing staff. It was necessary increase manpower in the Labour Departmen’s Reservation in the reservation and also training to develop the ability to work.

This study aims to determine the motivational factor that determines the domestic tourist to do the staycation activities in Badung Regency during the Covid-19. Data collection technique in this study using the questionnaire, the interview, observation, and literature review. The types and sources of data in this study used quantitative and qualitative data as well as primary and secondary data. Sampling itself using purposive sampling technique with data analysis using factor analysis with the help of SPSs. The results of this study found that there were six new factors that determine the motivational factor of the tourist doing the staycation activities in Badung Regency during the COVID19. These factors were, activity, health protocol, perception, purpose, marketing, and personal. The activities factor include visiting relatives, tourist attractions, and culture. The health protocol includes pandemic protocol, availability of the CHSE certificates, and the certainty there is no crowd. The perception factors include prestige, wish fulfillment, advertising, incentive Scheme. The purpose factor includes escape, relaxation, and play. The marketing factor includes social interaction, special events, and marketing. The personal factor includes romance, and location. While one indicator which is selffulfillment. This study did not involve any of the new factors due to its loading factor not passing the minimum value to the new factor. Self-fulfillment is an obligation to find what is the meaning inside a person after doing new things.

A green product is one of the breakthrough innovations from the industry especially the tourism industry to achieve sustainable development. There are several reasons the green product is an eco- friendly product such as the use of organic ingredients and the production process. Hence, the objective of this research is to identify the factors affecting tourists’ willingness to pay for the green products at Bali Buda Ubud and what kind of factor that dominantly affects tourists’ willingness to pay Bali Buda Ubud green product. This research uses quantitative data technique analysis which processed by SPSS 23.0 for windows application. The sample is determined by a purposive sampling technique with 105 tourists who buy the green product of Bali Buda Ubud. The data collection techniques are observation, questionnaire, interview, literature review, and documentation. The data analysis techniques from this research are the validity test, reliability test, and factor analysis. The result of this research was that the factors which affect tourist’ willingness to pay green product of Bali Buda Ubud were company profit for environment conservation, green product good for health, the uniqueness of green product packaging, the pride of buying the green product, and knowledge about the green product. The dominant factor which affects tourist’ willingness to pay green product of Bali Buda Ubud was company profit for environment conservation which is seen from the biggest eigenvalue 8.373 and variance presentation 39.872%.