INVESTING IN RESOURCE-SAVING TECHNOLOGIES IN FIELD FODDER PRODUCTION В статті розглянуте питання щодо обгрунтування ефективності та потреби в інвестиціях для впровадження ресурсоощадних технологій у польовому кормовиробництві. Функціонування польового кормовиробництва в умовах післявоєнної відбудови, кліматичної кризи, з урахуванням перспектив застосування ресурсоощадних технологій актуальні. Економія витрат суб'єктом господарювання є запорукою рентабельності та росту прибутків. В статті економне витрачання ресурсів передбачає інвестування у насадження лісосмуг, обладнання та техніку для снігозатримання, виробництво органічних добрив, використання яких сприяє затриманню вологи в грунті, інвестиції у техніку для нових технологій обробітку грунту. У випадку розрахункуКлючові слова: інвестування, польове кормовиробництво, розвиток, ресурсоощадні технології.
Purpose. The strategy for the development of feed production involves the use of energy-saving production technologies to ensure environmental safety and counteract the negative impact of climate change, which requires the implementation of appropriate investment projects. In the conditions of world economic relations globalization, European integration processes in the economy of Ukraine, limited resources and rising energy prices, interest in studying the prospects of investing in biogas production, processing of agricultural raw materials and technologies for economical use of resources has increased. The purpose of the study is economic substantiation of investing in energy-saving technologies in feed production. Methods. Theoretical generalization; structural, abstract-logical, project analysis, monographic and graphic ones. Results. A project analysis of investing in energy-saving technologies in feed production as a direction of adaptation to climate change conditions was carried out. It has been established that for feed production enterprises in Ukraine, investment into the purchase of biogas plants for small processing volumes will be more expedient. Such installations, besides biogas, also produce organic fertilizer, which creates additional economic benefits for enterprises specializing in the field feed production. Provided the availability of the own sufficient raw material base, such investment projects at agricultural enterprises will have a 6-8 years payback period. Conclusions. A promising direction for the development of agribusiness in Ukraine is the implementation of investment projects in energy-saving technologies in feed production. Biogas production makes it possible to improve energy security not only at individual agricultural enterprises, but also in the state in general. Investing in biogas plants enables feed production enterprises to reduce dependence on external energy resources; to provide own needs in electricity and heating of production premises; to diversify production; to expand their presence and sales in the markets.
Purpose. Substantiation of theoretical approaches to the marketing system of the fodder crops seed production through improving its efficiency. Methods. Observation, comparison, system analysis, analysis and synthesis. Results. The essence of marketing, existing concepts of marketing, marketing management have been considered. Peculiarities of agricultural marketing, which follow from the specifics of agricultural production, are described. The task of organizing marketing activities of fodder seed production is outlined. Components of a comprehensive marketing system for fodder seed production have been identified. Properties of the marketing system are described. The study identified challenges in the marketing system of fodder crops seed production and tools to overcome them. It is substantiated that in the marketing system of fodder crops seed production the use of digital marketing tools increase the effectiveness of marketing and can be a source of competitive advantage in the long run. Conclusions. Intensification of fodder crops seed production marketing allows to solve such tasks as providing the fodder crops seed market with domestic varieties adapted to regional peculiarities, meeting the needs of agricultural producers in fodder crops seed production for high quality feed production and preservation of agroecosystems, interregional exchange. The marketing system for fodder crops seed production involves combination of a marketing management system and a system of Marketing-mix elements for prompt response in conditions of unstable market situations.
Purpose. To substantiate the theoretical and methodological principles of the process of forming a state support program to counteract the negative impact of climate change on field fodder production based on the generalization of foreign experience with the aim of further implementing them on the territory of Ukraine. Methods. Theoretical generalization; scientific abstraction, analysis and synthesis, induction and deduction, system analysis. Results. The main consequences of climate change in Ukraine and Europe as a result of anthropogenic influence have been revealed. The experience of the developed countries of the world in combating climate change on the development of agriculture and field fodder production is summarized. The main directions of investing in the modernization of field fodder production to combat and adapt to climate change are outlined: rejection of monocultures, diversification of crops, introduction of cultivation of new crops, insurance of fodder producers against droughts, restoration of bidirectional irrigation and drainage melioration facilities, construction of wells for the use of rainwater; regulation of land structure, soil cultivation technologies, selection of varieties adapted to the challenges of nature. The experience of foreign countries demonstrates the main measures that can be used in field fodder production and agriculture in general in order to adapt to changing climatic conditions. The study and use of foreign experience in Ukraine, taking into account the geographical location, the consequences of military actions, global climate changes, is of national and global economic importance in terms of environmental protection and ensuring food security. Conclusions. An important task of modern fodder production is to reduce the negative impact on the environment in order to further counteract the deterioration of the natural environment, to form an investment fund aimed at implementing environmentally safe technologies in field fodder production, to breed droughtresistant varieties of agricultural crops adapted to agro-climatic zones.
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