It is necessary to identify the national features of development in Russia to establish appropriate methods, in view of the different approaches to the analysis and modelling of the standard of living and quality of life of the population in various countries and international integration associations. This article analyzes the practical aspects of the most signifcant areas of interaction and development groups of indicators of standard of living and quality of life in the Russian Federation. The study used a systematic approach and statistical methods. The groups of indicators of quality of life summarized by the author were compiled on the basis of normative legal acts and expert documents: material wellbeing, healthcare, education, environment, self-perception, power. The content analysis was conducted of open-source commentaries on the issue of representation of a “better life” to determine key problems and propensities. The most and least pronounced groups of preferences among the population are identifed. Differences in the opinions of Russians on the importance of groups of indicators depending on gender, age and in connection with the pandemic are demonstrated. The author has come to conclusion about necessity to take into account such variables, it is substantiated the need to make changes to the current standards for the transition to new models of the standard of living and quality of life