Ainda que pensada de maneira plural, identidade tem sido tomada por muitos autores como o cerne da constituição dos indivíduos que, todo o tempo, parecem ser interpelados sobre sua localização neste cenário cada vez mais diversificado. Este artigo propõe explorar esses chamados às identificações permeadas, particularmente, por construções de gênero e sexualidade. O recorte aqui privilegiado centra-se em propagandas vencedoras de festivais nacionais e em peças veiculadas em revistas de entretenimento. A análise das imagens e dos recursos de linguagem utilizados busca apreender como a propaganda reifica ou desestabiliza noções de gênero e sexualidade percebidas como tradicionais.

Based upon ethnographic research conducted in relationship sites and applications used by people seeking affective/sexual relationships, the present article analyzes how digital media has been incorporated into the daily lives of heterosexual women aged 35-48, understood to be "independent" and "middle class" and residing in the city of São Paulo, Brazil. Autonomy, liberty and affinity are recurrent terms in the narratives of these women, leading us to questions regarding what is involved in their choice of partners whose affinities are described in terms of their similarities with the women's levels of social and cultural capital. These affinities are initially perceived through the digital circulation of photos, which are read not only according to the physical appearance of their subjects, but also according to their surroundings -objects and landscapes -which provoke the imagination with regards to the subjects' "lifestyles". Looking at the play of these new dynamics, I seek to understand how differences (in terms of class, generation, race/color, localization, etc.) operate in women's selection of partners.

This article reflects on the impacts of the Internet on the relationships between individuals, state agencies and social movements by analyzing the case of a gang rape in the Morro da Barão neighborhood in Rio de Janeiro in May 2016, which had national and international repercussions in the major media and on social networks. To do so, a mapping was conducted of news articles and videos about "rape culture" and of comments about this material, which led me to different understandings of the term and to moralities involved with these understandings and questionings of them.