The study aims to identify the main factors and determine the most probable directions of the transformation of the circulation sphere of the Russian Federation in the context of globalisation and the development of digital technologies. The methods of factor analysis, comparative analysis, correlation analysis, and dynamic series analysis are used in the study. It has been found that there is a close relationship between the processes of information and sociocultural globalisation. The presence of pronounced close direct or reverse connection between the development indicators of the information and communications environment, on the one hand, and the dynamics of the involvement of the Russian Federation in the process of globalisation, on the other hand, has been established. It has been found that the process of cultural globalisation in the Russian Federation proceeds at a higher rate than in other developing countries and is significantly synchronous with the countries of Europe and North America. A significantly high level of realization of the potential attractiveness of the development of retail chains and the penetration of global multinational companies into the Russian sphere of circulation has been revealed. It has been established that the level of information globalisation closely approaches the average European level and develops more synchronously with Europe and Central Asia and North America. The results of the study allow drawing the following main conclusions. In the Russian Federation, socioeconomic, sociocultural, information and communications, as well as global integration processes are observed, which are accompanied by the formation of a unified consumption and buying behaviour according to the Euro-Atlantic type.

The modern trade exists in the context of globalization and the information society establishment. The authors review the development of online trade in the Russian Federation and put the following research questions: how is the information and communication environment established in Russia? is there a link between the economic, information, communication and trade globalization, on the one hand, and the development of digital technologies in the trade sector, on the other hand? what are the prospects for the development of Russian digital trade in the global space? The results have indicated that the use of personal computers, local computing networks, and landline telephone networks in the Russian Federation has reached a level where a further increase in their number is not accompanied by an adequate increase in digital competencies. As a result of the study, the authors have found a relationship between the public activity in online trade and the development of the information society. They have also identified the factors that contribute to positive changes in the structure of Internet use by the population of the Russian Federation to order goods and services; factors hindering the development of online trade; and factors that do not influence the development of online trade. Regardless of the weak and deteriorating legal environment and the low efficiency of investment in innovation, the information society establishment and the development of online trade and the digital economy in the Russian Federation have positive dynamics supported by the activity of global players in the online space.

No abstract

В статье представлены результаты исследования процессов информационной глобализации. Доказано наличие корреляционной связи между покупательской активностью населения через Интернет и деловой активностью компаний в онлайн-пространстве. Отдельные индикаторы, используемые для измерения процессов информационной глобализации в традиционных подходах, исчерпывают свой аналитический потенциал и нуждаются в обновлении. Торговля является одним из наиболее значимых факторов практической актуализации проблем формирования информационного общества, информационной глобализации и вовлечения страны в процесс мировой глобализации. Это указывает на целесообразность создания цифровой инфраструктуры, ориентированной на глобальный характер развития сферы торговли и экономических процессов в целом.

Objective: The purpose of the study is to identify the potential, problems, and likely directions of innovative development of the sphere of circulation. Like other sectors of the Russian economy, it is facing increased competitive pressure from innovatively active multinational trading companies and accelerating changes in the global market environment. Methods: The methods used in the study include general scientific methods such as situational, complex, system, tabular, and graphical methods, as well as the method of comparative analysis and index methods, such as the indices of internal innovation activity. These methods were used to collect primary information and assess the internal innovation potential of the Russian economy in the context of open innovation. Results: This article solves the problem caused by the lack of innovative potential, knowledge, and competencies necessary for Russian companies in the sphere of circulation to apply innovative business models adapted to global changes taking place in the world economy under the influence of innovative processes. Conclusion: The article evaluates the innovative potential of individual sectors of activity and the Russian economy as a whole, provides a comparative analysis of the innovative activity of the Russian Federation and the countries of the world, and global trends in the development of innovation and digital processes.