No abstract

It is widely accepted that attitudes and behaviors are greatly influenced by religion-rooted aspects of culture (Jagodzinski 2014). A review of published literature on religion and advertising led to the identification of various studies on the influence of religion on attitude and lifestyle. The influence of religious mindset of audiences on information processing is one of the most significant dimensions of which have been modestly studied. Religion refer to our belief in Godor gods to be worshipped, usually expressed in conduct and ritual or any specific system of belief, worship, religion often involves a code of ethics. Over 90% of the world's population practice some forms of religion. Islam is the second largest religion in the world. The religion of Islam, plays some significant roles in a life of a Muslims. The religion influences the attitudes, the behavoiur and lifestyle of its followers. It teaches that in order to achieve true peace of mind, one must submit to God and live according to His divinely revealed Laws. Islam is the code of life and it gives details and mentions about each and every aspect of life. Therefore, by following the instructions of Islam, one can live the worldly life in the best manner as mentioned by (Dusenberg et al., 2017 Rashid et al., 2017.Also, a recent advertisement by Nike Inc. engaged in commercial that features women athletes in hijabs. The new hijab ad went viral on the internet due to Nike's commitment to inclusivity following its equality initiative. The powerful new commercial made for Nike Middle East, prominently featured Arab and Muslim women athletes exercising and competing. The ad clip opened with a woman running in a hijab as pedestrians stare at her. The rest of the footage shows women in the suburbs of Dubai running, skateboarding, fencing, boxing, and ice skating bolstered a narrator who says, 'What will they say about you? Maybe they'll say you exceeded all expectations.' The ad touches on an issue that many women in the Middle East face daily while trying to engage in an active and healthy lifestyle, and it even got a shout-out from Sara al-Zawqari, a spokeswoman for the International Red Cross in Iraq, who took to her Twitter to voice her support for the clip. Although Nikes'ad is being praised in some corners by the Red Cross in Iraq, many others thought the ad was a willful misrepresentation of their way of life (Lang 2017).Although celebrity endorsement has been researched since the last three decades, there are still confounding