The increasing number of tourist visits to Bali is not an irrational expectation considering that Bali has been known as a world tourist destination through various awards attributed to the island. In fact, some of the achievements that have been nominated to Bali are because of the unity of the implementation of Tri Hita Karana (THK) and Sad Kertih (SK) values as local wisdom in maintaining Balinese balance. However, the lack of consistency of tourism actors in supporting cultural tourism, especially in maintaining and increasing appreciation of Balinese culture can make Bali gradually will be left by tourists. Therefore, the hegemonic capitalist that commodify Bali for tourism-business interests needs to be countered for a reinvention of the loss of Bali.   This study aims at investigating the revitalization of THK and SK values in the development of Belimbing tourist village. The method used is descriptive qualitative with techniques for collecting data on participatory observation, in-depth interviews, and document studies. While the theory used is hegemony and counter-hegemony. The results of the study show that the need for revitalization, transformation, conservation, and actualization of the values of THK and SK local wisdom, as an effort to realize the multiplier effects of developing community-based tourism villages and based on local wisdom values which ultimately leads.

Culinary plays an important role in human life, because culinary itself cannot be separated from cultural, social, and economic elements. Tourists visiting a tourist spot will like to do culinary tours, especially every time they visit one area. Local cuisine can be a reinforcement of the tourism theme in tourist destinations. Local specialties culinary that provide a distinctive taste can remind tourists to return to a tourist area. Perean Village is currently starting to stretch to prepare itself as a tourist village. It has many culinary products that can be sold both to tourists and the local community. Local cuisine has a unique and distinctive taste, has an important role in serving food and beverages for tourists. The distinctive taste of the food can be an attraction for tourists to taste the food. The purpose of this study can be described as follows:(1) to Identify the potential of local specialties for food and beverages as tourism supporter in Perean village, Bali. (2) to modify standard local recipes into innovative recipes to suit the tastes of tourists visiting the village so that it can provide income for the community? The location of this research is Perean village which is preparing itself as a tourist village. Data collection methods are interview methods, participatory observation methods, documentation methods and FGD. In modifying the recipe is used experiment methods. Furthermore, in analyzing data using qualitative analysis techniques namely data collection, data reduction, data display and the last step is drawing conclusions and verification. The result of the research is that es rujak is a traditional drink has a distinctive taste but has not been used to optimally so that modifications can be made to standard recipes to suit the tastes of tourists by reducing the spicy and sour taste and adding sweetness.

Vegetarian cuisine is increasingly becoming a trend in society, starting with many people realizing the importance of living a healthier lifestyle to changing their lifestyle to becoming vegetarian food connoisseurs. The purpose of this research is to analyze marketing strategies for vegetarian food for the millennial generation so that their food products can be accepted and enjoyed. This research is descriptive qualitative through in-depth interviews, observation, and documentation of data collection. The study reveals that differentiated marketing strategy is including the organizational environment within the organization which is normally a potential target market for the millennial generation. It is further suggested that product mix, price, distribution and promotion channels are regarded as the marketing mix strategy.

No abstract

No abstract