This purpose of the research is to examine the effects of service quality, customer satisfaction, trust, and perceived value towards customer loyalty in KJKS BMT Bondho Tumoto Semarang. The sample was taken by using incidental sampling techniques and it had 98 customers. The data was analyzed by multiple linier regressions. Test results in partial show that service quality, trust and perceived value gave positive and significant effect towards customers' loyalty. In contrast, customer satisfaction did not have significant effect towards customers' loyalty. Then, simultaneous testing show that service quality, customer satisfaction, trust and perceived value gave significant effects towards customers' loyalty. This study found that from those variables, trust variable gave the biggest effect towards customers' loyalty. Info Artikel PENGARUH KUALITAS PELAYANAN, KEPUASAN, KEPERCAYAAN, DAN PERCEIVED VALUE TERHADAP LOYALITAS NASABAH AbstrakTujuan dari penelitian ini adalah mengetahui pengaruh dari kualitas layanan, kepuasan pelanggan, kepercayaan, dan persepsi nilai (perceived value) terhadap loyalitas pelanggan di KJKS BMT Bondha Tumoto Semarang. Penelitian ini menggunakan teknik incidental sampling dengan 98 pelanggan. Data penelitian ini dianalisis dengan menggunakan regresi linier berganda. Hasil analisis uji parsial menunjukkan bahwa kualitas layanan, kepercayaan dan perceived value secara signifikan berpengaruh positif terhadap loyalitas pelanggan. Sebaliknya, kepuasan pelanggan tidak berpengaruh signifikan terhadap loyalitas pelanggan. Berdasarkan uji simultan, kualitas layanan, kepuasan pelanggan, kepercayaan dan perceived value berpengaruh secara signifikan terhadap loyalitas pelanggan. Penelitian ini menemukan bahwa berdasarkan variable-variabel tersebut, variable kepercayaan memberikan pengaruh terbesar terhadap loyalitas pelanggan. JEL Classification: M3, M31 Alamat korespondensi :Gedung C6 Lantai 1 Fakultas Ekomoni Universitas Negeri Semarang

This study aims to determine the direct and indirect effects of product knowledge, brand image, brand love, and word of mouth as intervening variables on purchase decisions. The population in this study were all JimsHoney bag consumers in Semarang. Sampling was carried out using the purposive sampling technique, the number of samples was 116 respondents. The data collection method used a questionnaire and documentation. Methods of data analysis using classic assumption tests and hypothesis testing with the IBM SPSS Statistics 25 program. The results of this study indicate that product knowledge and brand love have a positive effect on purchase decisions. The brand image does not effect on purchase decisions. As well as product knowledge, brand image, and brand love have a positive effect on purchase decisions through word of mouth. Word of mouth has an important role in influencing purchase decisions. Therefore, companies must be able to create and maintain good word of mouth among consumers to attract attention and win consumers' hearts.

The research aims to know the determinant of capital structure. Population in this research is property and real estate company listed in Indonesia Stock Exchange period 2012-2016. The sample in this research is determined based on purposive sampling which is sampling technique based on certain criteria. Companies that meet the criteria of the sample are 30 companies with research period during 4 years, so obtained the data of 150 observations. The analysis used was multiple linear regression analysis which was preceded by panel data model selection and classical assumption test. The result of random effect model regression test shows that profitability and liquidity have significant negative effect on capital structure, while asset growth has significant positive effect on capital structure, but the firm size and asset structure had no significant positive effect on capital structure.

The purpose of this study was to find out the influence of electronic word of mouth and destination image on satisfaction through the visiting decision to the visitors of Banjarejo Tourism Village. The population in this study were all visitors of the Banjarejo Tourism Village. The total of samples was 120 respondents with incidental sampling techniques through a Likert scale questionnaire. The data collection method used a questionnaire. Data analysis used classical assumption test and hypothesis test (t-test and path analysis) with SPSS 25 statistical version. The results showed that electronic word of mouth had a positive influence and significant on visitor satisfaction, destination image had a positive influence and significant on visitor satisfaction, visiting decision had a positive influence and significant on visitor satisfaction, and the visiting decision mediated the influence of electronic word of mouth and destination image on visitor satisfaction.

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