This study aims to analyze the effect of product quality and innovation variables on the competitive advantage of Culinary MSMEs during the Covid-19 pandemic. In this study, the population was 100 culinary SMEs in Jambi City. Primary data was obtained by giving a statement in the form of a questionnaire, while the technique used was simple random sampling. To analyze the data, descriptive and quantitative methods were used and the analytical tool used was multiple linear regression. The results of the study concluded that the product quality and innovation variables had a positive and significant effect on the competitive advantage variable partially. The results of the simultaneous testing of product quality and innovation variables showed that it had a positive and significant effect on the competitive advantage of Culinary MSMEs during the COVID-19 pandemic in Jambi City.
Abstrak: Kurikulum 2013 merupakan pengembangan atas kurikulum sebelumnya yaitu Kurikulum Tingkat Satuan Pendidikan (KTSP). Penerapan kurikulum 2013 di sekolah diharapkan lebih dapat memaksimalkan kemampuan dan mencoba menekan kelemahan bagi diri sendiri maupun lembaganya, sehingga dapat mengoptimalkan pemanfaatan sumber daya yang tersedia. Dalam melaksanakan program kurikulum 2013 yang lebih memfokuskan pada semua mata pelajaran yang harus didukung oleh semua kompetensi baik dalam sikap, keterampilan, dan pengetahuan. Implementasi kurikulum 2013 sangat menonjolkan pendekatan saintifik dengan pembelajaran yang hanya terpusat pada siswa. Pendekatan Saintifik adalah proses pembelajaran yang di rancang sedemikian rupa agar peserta didik secara aktif mengonstruk konsep, hukum dan prinsip melalui tahapan mengamati (untuk mengidentifikasi atau menemukan masalah, merumuskan masalah, mengajukan hipotesis, mengumpulkan data dengan berbagai teknik , menganalisis data, menarik kesimpulan, dan mengkomunikasikan konsep, hukum maupun prinsip yang ditemukan). Pendekatan ini juga dimaksudkan memberikan pemahaman kepada peserta didik dalam mengenal dan memahami berbagai materi menggunakan pendekatan ilmiah, bahwa informasi dapat diperoleh dari mana saja tidak harus bergantung pada informasi dari guru. Pada tahun 2013, Pemerintah telah menetapkan beberapa sekolah untuk menggunakan kurikulum 2013 dan mengimplementasikan dalam proses pembelajaran sesuai dengan standar proses yang berlaku, menjadikan konsep kurikulum dimaksudkan untuk dapat mengarahkan pendidikan menuju arah dan tujuan kegiatan pembelajaran secara keseluruhan.Kata kunci: implementasi, kurikulum 2013, SMA
Tujuan penelitian ini adalah untuk mengetahui berbagai masalah yang dihadapi serta menemukan startegi dalam pengembangan kawasan wisata Danau Sipin Jambi. Sumber data adalah data primer yang diperoleh dari informan yang dipilih dari berbagai kalangan seperti pemerintah, swasta, masyarakat dan pelaku usaha. Data sekunder diperoleh dari instansi, literature dan laporan lembaga terkait. Alat pengumpul data adalah beupa panduan wawancara yang sudah disiapkan serta melalui pengamatan langsung atau observasi. Pengolahan data dilakukan menggunakan metode kualitatif dengan alat bantu untuk menganalisis analisis factor internal dan factor eksternal dengan pendekatan Matrik SWOT analysis. Hasil penelitian menyimpulkan bahwa strategi pengembangan yang dapat dilakukan pada kawasan objek wisata Danau Sipin Jambi adalah menjaga kelestarian lingkungan danau baik air, udara dan tanah disekitar danau, meningkatkan keramahan dan pelayanan yang prima sehingga pengunjung merasa puas dan memberikan kesan yang baik, Meningkatkan keterlibatan masyarakat sekitar dalam pengelolaan dan pemeliharaan danah, melakukan promosi yang masif melalui kegiatan dan even-even dan media online dalam upaya mengenalkan dan menarik minat pengunjung baik lokal maupun nasional dan melengkapi sarana dan prasarana pendukung sehingga berdampak pada peningkatan pengunjung serta dalam upaya mengantisipasi kehadiran objek wisata buatan yang menjadi pesaing
Instagram account users in Indonesia are increasing, in 2020 it was recorded that 69.2 million people have an account on Instagram. For marketers, the increasing number of Instagram account is a market opportunity. It predicts that consumer attitudes and consumer experiences will be influenced by personalized messages in advertisements. The purpose of this study was to analyze the relationship between advertisement personalization, consumer experience, and attitudes towards advertising and brands. The research design is descriptive quantitative with a sample survey method. Research respondents are owners of Instagram accounts in Indonesia, with a total sample of 200 people. The analysis tool uses PLS. From the results of the study, it is known that there is a significant association between the personalization of advertising on Instagram on consumer attitudes of Instagram users towards these advertisements. Research also shows that there is a significant association between consumer experience on consumer attitudes of Instagram users. Furthermore, the study also illustrates a significant association between consumer attitudes of Instagram users towards brand attitudes. It is hoped that the results of this study will contribute empirically to thoughts related to advertising personalization and consumer attitudes towards advertising and brands on social media, particularly through Instagram.
This research aims to explain the influence of product review content and promotions through social media on buying interest through product involvement. Sampling size was determined with the quote technique; 115 respondents were chosen from management students, Faculty of Economics and Business, University of Jambi. The data analysis used PLS (Partial Least Square). The results showed that product review content has a positive and significant effect on buying interest, and promotion positively and significantly impacts buying interest. Product review content has a significant positive effect through product involvement as an intervening variable, and promotion through social media has a positive and significant impact on buying interest through product involvement. Based on the study results, the marketer can suggest social media as a product promotion tool because social media can reach market segments effectively and efficiently and encourage marketers to work with beauty vloggers who have the credibility to attract consumer buying interest.
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