Sports services have become an important enclave for our society. Due to its complete sports offer, customers can perform physical activity that helps them to improve their health and well-being. In fitness centers, managers try to know what their customers are looking for in order to create more personalized experiences, as well as to improve their health. This study seeks to understand the influence that sports frequency has on the future behavior of users of a sports center, using two complementary methodologies. A sample of 383 users of a private sports center was used. The two complementary methodologies used were linear models and comparative qualitative analysis, based on the combination of sets. The results show how sports frequency influences the process of creating users’ future behaviors. Considering that none of the variables are necessary, it is observed that perceived value has a significant influence on users’ future behaviors. The use of two complementary methodologies provides a more complete understanding, which helps sports managers to plan and manage effectively to ensure user satisfaction and loyalty. In addition, facilities can incentivize customers through loyalty programs and promotions to maintain their engagement, as well as healthy styles to encourage service recommendations.

The main objective of this article is to design a structural equation model to evaluate the predictor variables of professional performance in soccer coaches (PPSC), digital teaching competence (DTC) and professional competences of soccer coaches (PCSC). A sample of 612 coaches was taken from the different training levels of the Valencian Community (FFCV) in Spain, managed by UEFA.. The results of the causal relationship model showed a good overall fit of the model. A statistically significant positive relationship was found to exist with the professional performance of soccer coaches in both the use of digital competencies (DTC) and the professional competence of soccer coaches (PCSC). A statistically significant positive relationship was also observed between the use of digital competencies and the professional competence of soccer coaches. From the results obtained, it can be affirmed that the change generated by UEFA in the training of coaches in emerging technologies increases their professional performance.