Introduction. The aim of the study is theoretical substantiation and experimental confirmation of the efficiency of the compiled programme for the development of reflexive analysis in high schoolers, as based on media content material. This goal is relevant in practical and theoretical aspects, since its achievement is aimed at solving the problem of creating organisational and pedagogical conditions for the formation of reflexive analysis in high school students. The development of reflexive analysis in adolescence is important for a teenager to understand himself/herself, his/her internal state, feelings, emotions, to control and regulate his/her actions, develop his/her internal world, communication sphere and interaction with others. Materials and research methods. The following methods were used in the research: analysis of psychological and pedagogical literature on the problem of research, generalisation of pedagogical experience of creating conditions for the development of reflexive analysis in the process of mass media education, questioning in a group of students, pedagogical observation, expert evaluation method, group work organisation methods, group discussion, analysis of the process, results and products of students’ activity. Methods of mathematical and statistical processing: χ2 test. The survey involved 29 high school students of the municipal budget-funded educational institution Secondary School № 12 of Krasnoyarsk (Russian Federation). Research results. A concept for the development of reflexive analysis based on the material of media content was developed. An attempt was made to develop a unique complex for teaching the basics of media education to the students within the framework of preparation for the work at the school press centre. This process focuses on the development of students’ reflexive abilities within three stages: theoretical, polemical and practical. An original media course is presented, where the students master six components of reflexive analysis: the intension to master own activity, a component involving constructing, schematisation, organisation, objectivation, and a creative component (according to N.V. Galkina). The media course consists of three blocks: exploring concepts, modelling of discussion and creation of own media product. The efficiency of the developed course was proved (χ2 = 12.882; p < 0.05), which enables us to confirm a connection between the effective testing of the special media course and the increased levels of reflexive analysis: intension to master own activity, construction, organisation, schematisation, objectivation, creativity. Conclusion. New data have been obtained that allow creating due organisational and pedagogical conditions for the development of reflexive analysis in high school students. They can be based on a reviewed concept of reflexive analysis relative to the work with media content; on a complex media course, developed and tested, in which high school students master the components of reflexive analysis by discovering new media concepts, modelling discussions in the media sphere, creating unique media products.