The current exploratory and explanatory research argues that theories, which were developed in the field of interpersonal communication, could be applied for the analysis in anthropology. It is supposed that interpersonal and intergroup communication itself could be the subject of anthropological research. The author argues that recent development of the both disciplines-interpersonal communication and anthropology-gives scholars opportunity to analyze complicated cases of human communication both cross-culturally and inside individual ethnic groups. In the current research this possibility is demonstrated by the example of modifications of such a communication phenomenon as "gift". The history of the development of this communicative tool is considered, starting with the pre-gift phase of exchange and the stage of origin of the phenomenon of gift exchange, then shows the form of degradation of the mechanism of donation to the phenomenon of bribery, and finally, the form of revival of the practice of giving in some modern small ethnic communities in the post-Soviet period.
OSS/BSS-systems used by telecommunication companies to conduct their business are a combination of several subsystems that closely interact with each other. Since the activities of telecommunications companies are related to the processing of personal data of individuals and legal entities, such systems should be subjected to testing, which should continue until the end of the life cycle. The huge size of telecommunications companies' databases, as well as the number of tests required to cover the entire functionality of OSS/BSS-systems are an obstacle to conducting rapid testing. This article describes an approach to testing organization that solves this problem, based on the selection and keeping the test data up to date. The effectiveness of the proposed approach has been demonstrated experimentally.
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