Over the last years, a number of papers have been published on the topic of the influence of different factors on the environmentally conscious behavior of consumers. It can be noted that interest in the influence of demographic factors on this type of behavior in these papers is diminishing. However, the published papers did not provide a unique answer on this topic. The goal of this paper is to examine the correlation between demographic factors and environmentally conscious purchase behavior using the method of meta-analysis and CMA software. In line with this statistical method, studies that examined the influence of demographic factors on environmentally conscious purchase behavior have been taken into account. Among these, only the studies that published Pearson correlation coefficient have been selected. This way, it was possible to aggregate the samples of these studies and to repeat the testing of the hypothesis that demographic factors influence the environmentally conscious purchase behavior. Results of this analysis provide some proof of this correlation, but also call for an expanded research to deal with this topic in more details.

The research on the knowing of the significance and contents of the food product label as well as understanding the data on the label is presented in this paper. The research used the Pearson's chi-square test of homogeneity and Pearson's chi-square test of independence. The research was conducted on a representative sample of 598 respondents from 10 cities in the Republic of Serbia. Research results show that more than half of the respondents always or often read the label, then, that men and women have a similar relation to the frequency of reading the label and its contents. Respondents with special dietary regime frequently read the data on the label than with conventional regimens. Consumers that are more educated are more likely to read the label and know more about its contents. Respondents who know what the label should contain pay more attention to it.

Fakultet za menadžment Zaječar Rezime: Cilj ovog rada je proučavanje pojma potrošačkog društva, njegovih osnovnih karakteristika, kao i posledica takvog društva na zajednicu u celini. Potrošač danas, nije više samo pasivni posmatrač, već neko ko aktivno učestvuje u okruženju. Takva uloga potrošača na savremenom tržištu neophodno dovodi i do drugačijeg marketing pristupa kompanija. Pojam potrošačko društo nameće potrebu i za bližim objašnjenjem pojma konzumerizam, koji se označava i kao pokret za zaštitu prava potrošača. U drugom smislu, konzumerizam kao pojam podrazumeva tzv. potrošački mentalitet.

The main goal of this study was to show that the digital marketing is an adequate and effective tool of the sustainable management bio-waste in ecotourism. The goal of the work was to point out the attitude of potential tourists who visit ecological tourist destinations and whether they act on marketing activities presented through the digital media system. The results of the research have shown that the digital marketing can be a significant segment of biotope management in ecotourism, considering the benefits of using digital media. The hypothesis of this research was-the digital marketing is a significant tool for researching sustainable bio-management, which has been confirmed. It has been established that the digital marketing is important in spreading awareness about bio-waste management in the population. The significance of digital marketing of bio-waste management in ecotourism is confirmed.

Свет се у овом тренутку суочава са два изазова. Један долази из прошлости и односи се на кризу модела раста заснованог на конзумеризму. Други изазов долази из будућности и односи се на развој који треба да задовољи потребе садашњих генерација без угрожавања будућих генерација да задовоље своје потребе. Да би одговорила актуелним изазовима мења се и економска наука и политика. Држећи се логике да када се чињенице мењају, мења се и теорија, нова решења за актуелне изазове се траже у новој интегралној (холистичкој) парадигми развоја. Развој се схвата као одрживи напор свих субјеката заједнице (појединаца, предузећа и државе) у циљу стварања претпоставки за бољи квалитет живота и људску срећу садашњих и будућих генерација. Рад има за циљ да укаже на кључне детерминанте које нова парадигма раста и развоја афирмише као и на главне иницијативе које томе доприносе. Кључне речи: изазови конзумеризма, холизам, одрживи (хумани) развој, квалитет живота, здравље.