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This research further examines the video entitled “what is the truth about post-factual politics?” about the case in the United States related to Trump and in the UK related to Brexit. The phenomenon of Post truth/post factual also occurs in Indonesia as seen in the political struggle experienced by Ahok in the governor election (DKI Jakarta). Through Michel Foucault's approach to post truth with assertive logic, the mass media is constructed for the interested parties and ignores the real reality. The conclusion of this study indicates that new media was able to spread various discourses ranging from influencing the way of thoughts, behavior of society to the ideology adopted by a society.Keywords: Post factual, post truth, new media

Abstract-the passion for food and cooking establishes new social identity. There is a trend in social media usage where people share how and what they cook at home. There are also some applications that enable people to develop, experience and innovate their cooking skills. The aim of this study is to present how, why and what people's cooking activities are being shared through applications (apps), and its marketing implication. The investigation conducted through qualitative exploratory method. The findings are food and cooking could bring social cohesion and create social images that refer to certain groups or cultures and to certain extend create new groups and culture within the society. This study also finds that the extensive usage of apps by social groups creates opportunities for new marketing strategies to emerge, namely mobile advertising.

Online food reviews as a part of popular culture instigated by the propagation of the Internet are increasingly used by food industries to help consumers in creating decision making: "to buy or not to buy". Some food industries are moving out from classical ways of word-of-mouth and printed or digital advertisements into online food reviews similar to content reviews of restaurants, hotels, films, music, and also Applications. The study uses qualitative exploratory methods and Focus Group Discussion to examine consumers' behaviors in making a decision before eating what and where. The findings suggest that consumers are also influenced by the quality of information, ratings, and services. Findings indicate that consumer involvement in online food reviews provide challenges that able small and big food industries overcome the barrier arising from the lack of doing business in popular culture.

The proliferating public interest in conservation can be explored by monitoring what people say and what people do on social media platforms. YouTube is one of the resources for digital conservation studies as the users are allowed to archive and share content. Meanwhile, networks visualization provided by computer software is powerful to preserve vernacular languages since text(s) tagging is one of the main processes in gaining data. The present study aims to answer research questions using a transdisciplinary approach to sociology, ethnobotany, and communication science. Thus, this research enquires; (a) how might conservation of Toraja rice landraces be practiced continuously? (b) what are the current forms of conservation that are developed and accepted as Toraja socio-cultural activities? (c) how do social media platforms, YouTube, for instance, contribute to the conservation efforts in rice landraces? (d) what are the social implications of conservation education through social media? In order to answer the above questions, six different research methods, namely, observations, in-depth interview, mapping distribution of rice landrace varieties in six fields of studies, calculating Index of Cultural Significance on rice accessions for practicing conservation rice landrace. Digital conservation and conservation culturomics were also measured using NodeXL and API for visualizing the graph of YouTube videos network and calculating the frequency of words occurrence according to search string Toraja rice ritual. The outcome from the study indicates the current forms of conservation by cultivating and consuming rice landrace varieties on everyday life and ritual, as well as preserving rice and agriculture images on wood carving motifs, folk song, and folk dance. The digital conservation efforts are demonstrated by archiving and broadcasting rice rituals on YouTube videos. With an increase of frequency on word occurrences by Toraja language on hashtags on YouTube videos, the users were contributing to participatory culture for preserving vernacular language and promoting agricultural innovations in digital conservation ecosystems and environmental communication.